eCommerce Key Account Manager

About The Role

At Wellness Pet ANZ, we are striving to become the leading import natural manufacturer in the market, and we're looking for ambitious team players who are eager to bring our vision to life. We are passionate about our brands and are building a culture where anything is possible. As a customer-focused business, we see our sales team as the driving force behind our success.

We are seeking a dynamic, results-driven Key Account Manager with strong online and digital experience in the FMCG industry to join our team and help shape the future of our brand. Reporting to the National Sales Manager, in this exciting role will be you will be at the heart of our digital sales strategy. You'll collaborate closely with our marketing team to lead digital consumer acquisition activities, building brand share online and delivering monthly revenue and spend targets. You will focus on managing and driving our business through pure play online retailers (Amazon and Pet Circle). Additionally, the role will be responsible for new business development of pure play online retailers to expand our market presence, whilst supporting the account team to deliver compelling online execution in bricks and clicks retailers such as Pet Barn and Pet Stock.

Key Responsibilities

• Customer Relationship Management: Develop and execute sales strategies for pure play ecommerce and bricks and clicks customers, driving revenue growth, market penetration, and brand advocacy. Manage trade investment with a clear focus on measurable ROI for activations. Build collaborative relationships with category managers and key stakeholders in customer organisations.
• Sales Strategy Development: Design and implement strategies to drive online sales and achieve revenue targets, identifying new market opportunities and fostering relationships with key online retailers. Build JBPs that deliver ambitious mutual growth targets through excellence in digital execution throughout the value chain, maximizing ROI.
• Digital Online Execution: Work closely with the marketing team to deliver NPD launches to maximise penetration. Build and execute promotional programs to align with marketing programs and retailer events. Support national promotions and channel activations in bricks and clicks retailers by collaborating with the National Account team on digital activations.
• New Business Development: Proactively identify and target emerging players in the e-commerce sector, negotiating sustainable trading terms agreements and executing onboarding strategies for sustained sales growth.
• Ecommerce Expertise: Stay at the fore front of emerging trends in digital and ecommerce. Own the ecommerce strategy for the ANZ business. Impart your knowledge to internal and external stakeholders to improve our market share.
• Product Expertise: Maintain deep knowledge of our product range and industry trends to effectively communicate value to customers.
• Reporting & Analysis: Monitor and analyse sales performance utilising internal and external data for key accounts, preparing reports, and present insights to the National Sales Manager.
  
  

About You

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Is consumer focused on all they do.
• Continually challenge themselves to go the extra mile to get the job done, and ensure it’s done the right way as opposed to the easy way.
• Hold themselves and others accountable.
• Embraces continual development through the sharing of feedback and investment in learning opportunities.
• Is a true collaborator, sharing resources, and engages in healthy debate.
• Celebrates differences and strives to learn from others who are different from themselves.
• Gives back to their community and supports sustainable practices.
  
  

Role

To be successful in this role, you will be an entrepreneurial self-starter with strong industry knowledge, an eye for detail, and a passion for the pet industry. You should also possess:

• The ability to demonstrate experience in building CPG brands with e-commerce retailers in ANZ or other markets, achieving multi-year share growth on those brands.
• Minimum of 3 years of key account management experience with a focus on e-commerce, showcasing strong customer relationship skills.
• Developing, executing and stewarding joint business plans with online retailers.
• Significant experience in successfully managing the e-commerce channel for an FMCG brand, achieving key performance indicators (KPIs), and driving revenue growth.
• Proven track record in e-commerce trade marketing, specifically in growing trial, penetration, and brand visibility online.
• Strong leadership skills with a results-oriented mindset, ensuring successful execution of customer initiatives and exceptional service delivery.
• Effective communication and collaboration with internal teams, fostering a unified approach that aligns marketing efforts with sales goals.
  
  

About Wellness Pet Company

For more than 100 years, Wellness Pet has been a pioneer in the natural pet food movement by offering nutritional recipes with the highest quality ingredients for dogs and cats. Headquartered in Burlington, Massachusetts, Wellness Pet Company is a top global supplier of premium pet food and treats with brands including Wellness, Old Mother Hubbard, WHIMZEES. We are committed to enhancing the lives of pets and their owners. If you want to be part of a dynamic company with strong values and a commitment to strive for excellence in all we do, then come and join the Wellness Pet team!

What We Offer

• Competitive salary with quarterly performance-based incentives.
• Flexible working arrangements, including two work-from-home days.
• Giving Back & Wellness Days.
• Employee product allowance for our pet products.
• Opportunities for career advancement and professional development.
• A collaborative, entrepreneurial, and supportive work environment.