Director of Sales
W Hotels
Date: 1 week ago
City: Sydney, New South Wales
Contract type: Full time

Additional Information
Job Number25087501
Job CategorySales & Marketing
LocationW Sydney, 31 Wheat Road, Sydney, New South Wales, Australia, 2000VIEW ON MAP
ScheduleFull Time
Located Remotely?N
Position Type Management
Natural Talent
Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel’s work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.
W Sydney is now casting for a dynamic and passionate Director of Sales to lead the sales team in maximising total revenue for W Sydney across all market segments, with a focus on acquisition and retention of business. Collaborating closely with the Director of Sales & Marketing, this role directly drives revenue and increases market share across rooms, Beverage & Food, group, FIT, spa, and other revenue generating sources in line with W Hotels and Marriott International’s brand standards.
Core Responsibilities
With support from the Director of Sales & Marketing, primary responsibilities for the Director of Sales include:
We believe in the power of people. They are both our foundation and our inspiration. As we look forward to the future, we are committed to investing in our talent through holistic well-being, personal growth and career opportunities. This isn’t work with a side of life. This is – Life. With the Works.
Benefits
Incentives/Bonus
Private Health Insurance
Birthday Leave
Enhanced Super
Sabbatical Leave
Leave Portability
Milestone Recognition
Love Learning
Career Growth
Bonvoy Eligibility
Overall Wellbeing
Flexible Working
Recognised as ‘Great Places to Work’ in Australia
Discounted room rates for talent and for their family/friends in Australia and worldwide
Food & Beverage discounts across all Marriott Hotels
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Job Number25087501
Job CategorySales & Marketing
LocationW Sydney, 31 Wheat Road, Sydney, New South Wales, Australia, 2000VIEW ON MAP
ScheduleFull Time
Located Remotely?N
Position Type Management
Natural Talent
Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel’s work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.
W Sydney is now casting for a dynamic and passionate Director of Sales to lead the sales team in maximising total revenue for W Sydney across all market segments, with a focus on acquisition and retention of business. Collaborating closely with the Director of Sales & Marketing, this role directly drives revenue and increases market share across rooms, Beverage & Food, group, FIT, spa, and other revenue generating sources in line with W Hotels and Marriott International’s brand standards.
Core Responsibilities
With support from the Director of Sales & Marketing, primary responsibilities for the Director of Sales include:
- Representing the W brand in all sales activities in line with W Hotels and Marriott International’s corporate strategies
- The day-to-day leadership, coaching, recruitment, and management of sales associates working in the department
- Develop, grow, sustain, maximise, and yield business across the Groups, Corporate, MICE, Wholesale, Entertainment and High-end Leisure segments to exceed budgeted revenue
- Build and maintain close working relationships with Marriott International’s Global Sales Team network to maximise business for W Sydney
- Develop and foster strong working relationships with (not limited to) key global, national, and local corporate clients for both corporate FIT and events business, PCOs, TMCs, OTAs, Entertainment agencies/Tour Managers, MICE agencies and corporate travel agencies
- Undertake and arrange Insider Tours and Familiarisation programs for clients across segmentations with strong potential to produce business for W Sydney (this may involve time outside of normal business working hours and familiarisation weekends)
- Represent W Sydney and Marriott International at relevant functions, tradeshows, conventions, and events which may include interstate and overseas sales trips
- Conduct development and performance reviews with direct sales team reports, identifying key personnel for further development and structured career pathing
- Responsible for effective recruitment, training and development certification, performance evaluation, turnover reduction, and optimisation of productivity
- Develop, implement, and maintain a training plan to ensure a high-quality presentation and level of customer service within the team from time of induction
- Identify, execute, and implement promotions, strategies, and special events within the sales client remit
- Be fully versed across all relevant Marriott International loyalty programs to maximise business opportunities for W Sydney
- Share in the establishment and preparation of the annual hotel Business Plan for rooms, B&F and minor operating departments as required
- Prepare monthly outlooks and forecast reports with by market segments comments, future actions and results for Owner’s and General Manager Reports
- Be able to work under pressure with the focus on leading, motivating and empowering the sales team to achieve W Sydney’s performance metrics
- Work closely with the Group, Catering and Event Sales Leader to develop and implement strategies to maximise MICE business
- Support the Marketing team on attendance of, and promotion to, clients to W events and programming which are scheduled in line with the annual marketing plan and expectations of the W brand team. These will be on a weekly, monthly, and quarterly basis to enable both brand and PR goals to be met.
- Work in conjunction with the Director of Revenue and Director of Sales & Marketing to ensure all Marriott International programs and systems are fully maximised
- Be an early adopter and champion for innovation, as the W brand has been since inception, to deliver and exceed budgeted revenues for the hotel, channel engagement and enhanced guest experience
- Minimum two years’ experience as a Director of Sales in a 5-star/luxury international hotel brand
- Possess excellent verbal and written communication and Microsoft Office skills, and exceptional attention to detail
- Ability to work in a fast-paced environment with strong time management, interpersonal and leadership skills
- Experience in leadership, management and coaching of a team
We believe in the power of people. They are both our foundation and our inspiration. As we look forward to the future, we are committed to investing in our talent through holistic well-being, personal growth and career opportunities. This isn’t work with a side of life. This is – Life. With the Works.
Benefits
Incentives/Bonus
Private Health Insurance
Birthday Leave
Enhanced Super
Sabbatical Leave
Leave Portability
Milestone Recognition
Love Learning
Career Growth
Bonvoy Eligibility
Overall Wellbeing
Flexible Working
Recognised as ‘Great Places to Work’ in Australia
Discounted room rates for talent and for their family/friends in Australia and worldwide
Food & Beverage discounts across all Marriott Hotels
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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