Digital Analyst

7 month initial contract in the higher education sector for a Digital Analyst to provide actionable insights, improve ROI, and drive customer engagement for them. A special opportunity for a Digital Analyst who can analyse data to build dashboards and reports that will support business and marketing teams to optimise user experience, conversion rates, and channel performance.

Key Responsibilities

• Use Adobe Analytics to generate regular reports and dashboards on KPIs
• Monitor and analyse the performance of digital marketing campaigns across SEM, social media, email, and display advertising.
• Identify trends and insights to optimise channel performance and reach
• Support the planning and execution of A/B tests and user journey analysis.
• Collaborate with marketing, and design teams to improve marketing strategy and campaign effectiveness.
  
  

Key Requirements

• Extensive experience in Adobe Analytics, Adobe Launch, and Excel.
• Proficiency with marketing platforms such as Google Ads, Meta Ads Manager, email marketing tools
• Experience with A/B testing platforms, such as Adobe Target
• Demonstrates experience in Marketing Analytics, Web Analytics and Experimentation Analytics
  
  

Aboriginal and Torres Strait Islander Peoples are encouraged to apply. To apply please click apply or call Adria Wan on +61 2 82893245 for a confidential discussion.