Senior Product Owner - Customer Engagement and Personalisation

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

Your Team

The Digital and Customer Experience team is part of CFS's Customer Office which is accountable for enabling our customer engagement and digital platforms to provide relevant personalised omni-channel communications to our customers. Our team is dedicated to creating innovative and personalized website experiences across www.cfs.com.au and other key digital assets, ensuring that every interaction is seamless, impactful, and memorable

You will lead the development and optimisation of customer engagement and personalisation capabilities across Adobe Experience Cloud platforms, including Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP). You will be responsible for enabling omni-channel, data-driven marketing experiences that drive member engagement, retention, and satisfaction.

Your Responsibilities

• Own the product vision and roadmap for Adobe-based customer engagement and personalisation capabilities.
• Translate business goals into platform features and backlog items, prioritising based on value and feasibility.
• Partner with Martech, Data, Digital, and IT teams to ensure platform scalability, performance, and compliance.
• Partner with Customer Engagement teams to design and deliver real-time personalisation use cases across web, mobile, email, and app channels (push, in-app messaging).
• Oversee the implementation of segmentation, targeting, and journey orchestration strategies using AJO and AEP.
• Drive the integration of behavioural and transactional data into Adobe platforms to enable unified customer profiles.
• Collaborate with campaign teams to enable personalised, trigger-based communications.

Your Capability and Experience

• Extensive experience in marketing technology or digital product ownership
• Deep expertise in Adobe Experience Cloud (AJO, AEP, CJA, CDP) or similar marketing technology platforms.
• Strong understanding of customer data platforms, segmentation, and omni-channel orchestration.
• Exceptional Project management skills with the ability to lead, develop and provide clear direction, prioritisation and planning
• Experience working in Agile environments with cross-functional squads.

What to Expect

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

• Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions
• Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
• Access to 24/7 confidential support covering safety, medical and mental health services
• Exclusive discounts on retail, travel and entertainment
• Additional leave day to celebrate your birthday

CFS Culture

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.

Apply today and join us in helping Australians to achieve their financial freedom.

Please note, CFS requires all candidates to have full work rights in Australia.

Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate's employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role.

This role is based on Gadigal Land (Sydney).