Head of Digital (Marketing)

"There are qualities which lead to success. Courage, perseverance, the ability to dream and to preserve." - Soichiro Honda

At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia's most recognised cars and are backed by a huge global footprint - there really is no company like us.

What you'll do

As the Head of Digital at Honda Australia, you will spearhead the digital function, developing and leading data-driven strategies to enhance our online user experience and drive overall business objectives. In this critical role within the Brand & Marketing division, you'll be at the forefront of our digital transformation, redesigning the website experience in line with global assets, leveraging the best of global Honda and rolling it out across Honda Australia to deliver a best-in-class website experience.

You will design and build a comprehensive digital and CRM team and strategy to boost customer retention and engagement. Leading AI-driven personalisation and automation of customer journeys across automotive retail and service will be a key part of your role. You'll also ensure we are utilising our martech platforms to their fullest potential and oversee the implementation of our Customer Data Platform (CDP).

How you'll make an impact

• Mentor and lead a team of highly skilled industry specialists
• Lead a best-in-class digital experience across the Honda automotive eco system
• Oversee digital platforms, content creation, website experience and build and develop salesforce 1-1 capabilities
• Develop and execute strategic plans that align with the broader marketing initiatives, business needs and market opportunities
• Improve lead management, conversion and optimisation in a highly commercial environment

What you'll bring to Honda

• 10+ years of experience in senior digital roles with significant experience of leading digital teams through transformation
• Tertiary qualifications in Marketing, Business, Digital Media, or a related field (or equivalent experience in a relevant field)
• Be accountable for privacy regulations and digital compliance and governance
• Significant change management experience with proven project management and problem-solving skills
• Significant Salesforce CRM operational experience
• Sound retail ecommerce experience with a track record of P&L growth
• Proven track record of improving website performance, optimising conversion rates, and growing online sales
• Experience in regulated industries
• Experience with Salesforce Marketing Cloud will be highly regarded
• Knowledge of CRO tools and strategies as well as design tools (e.g., Adobe Creative Suite, Figma) is desirable

The Honda Experience

• Attractive lease programs - vehicles & motorcycles
• Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
• Free loan program for lawn and garden equipment (Victorian Associates)
• Flexible Work Arrangements
• Paid Parental Leave
• Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
• Employee Assistance Program for associates & immediate family members
• Wellbeing support - Wellbeing Day, Trained Mental Health First Aiders
• Cultural Flex Days - substitute two public holidays
• Access to professional development courses
• Onsite Gym (Head Office)
• Free parking

Why join Honda Australia?

At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other's capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.

Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do! That's the Honda way.

Experience The Power of Dreams for yourself!

Applicants must satisfactorily complete a National Criminal Records check to undertake this role.

If you are interested in the position and feel your skills match the criteria for the role, we would like to hear from you.