Digital Specialist - Paid Social & Creative
Mable
Date: 1 week ago
City: Sydney, New South Wales
Contract type: Full time
HomeMade, Mable, Leap In! And Mable Direct Are Entities Under The Attain Healthtech Group Of Companies. While Our Companies Are Diverse, Three Similarities Bind Us
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About The Role
As the Digital Specialist for Paid Social, you will be working closely with the Senior Manager to execute the performance strategy across paid social with the opportunity to tap into new channels. You will be responsible for implementing the paid social strategy, campaign ideation and daily account management across channels like Meta, LinkedIn and more. With a focus on the Mable brand, you’ll also lend your expertise to build out the performance strategy for our group of brands including HomeMade.
Key Responsibilities
We’re Switched On
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Our Benefits
Power your career ️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday
Acknowledge a significant day your way with family and friends.
Be rewarded
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
- We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
- We believe in technology as an enabler
- We’re driven by helping customers attain better outcomes
About Mable
Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
To find out more, visit https://mable.com.au/
About The Role
As the Digital Specialist for Paid Social, you will be working closely with the Senior Manager to execute the performance strategy across paid social with the opportunity to tap into new channels. You will be responsible for implementing the paid social strategy, campaign ideation and daily account management across channels like Meta, LinkedIn and more. With a focus on the Mable brand, you’ll also lend your expertise to build out the performance strategy for our group of brands including HomeMade.
Key Responsibilities
- Execute the paid digital strategy across various social channels, primarily focusing on Meta Ads
- Daily management of Meta ads campaigns including creating, optimising and analysing performance, maintaining account hygiene and implementing a test & learn framework
- Effective budget planning and management across the different accounts and campaigns
- Support the Senior Manager with the paid digital strategy to identify new channels and growth opportunities
- Brief the in-house Creative Studio team to develop assets that align with brand guidelines and best practices to achieve the performance metrics
- Campaign reporting and analysing performance to identify new opportunities within the channels
- Collaborate with internal and external stakeholders to develop and execute integrated marketing campaigns
- Stay up-to-date with the latest industry trends and best practices
- 4+ years experience in developing, executing and optimising paid social strategies
- Hands-on experience managing Meta including building out campaigns, setting budgets, targeting and optimisations
- A creative and analytical mindset with the ability to gain actionable insights out of reporting and identify opportunities for growth
- Strong communication, teamwork and time management skills
- Demonstrated experience working with creative teams to build channel-first content
- Experience across lead generation and B2C/B2B2C marketing a plus
- Experience across channels outside of Meta (i.e. LinkedIn, Reddit, TikTok, YouTube) a plus
- A bachelor's degree in marketing, business or a related field is preferred
- Passionate about Tech and making a real impact on people’s lives
We’re Switched On
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Our Benefits
Power your career ️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday
Acknowledge a significant day your way with family and friends.
Be rewarded
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
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