Marketing Executive

We are looking for a dynamic, creative, energetic and self-motivated person to join one of Australia's most loved retail brands to assist with creating exciting and fun digitally led marketing campaigns. We want a person that can “make it happen”, who is looking for lots of variety in their role, and understands that we work in a fast paced, high energy environment. So our marketing needs to be well targeted, quickly executed and deliver on business objectives.

Responsibilities

• Delivering targeted Lifecycle marketing campaigns that drive acquisition and ongoing engagement with members to deliver on key business objectives.
• Work with relevant stakeholders to ensure all activity is on brand and delivers on our brand principles.
• Utilise insights and leverage loyalty team capability to drive world class data driven marketing
• Utilise insights and leverage Digital and App team capability to drive world class data driven 1:1 targeted marketing.
• Delivers maximum customer value potential through in-depth understanding of customer needs, competitor activity and leading edge customer response tactics
• Distil information in large datasets in order to identify crucial pieces of information to enhance strategy or campaign execution.
  
  

Key Capabilities:

• 3+ years experience in BTL Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles with at least 6 months experience working across online marketing.
• Demonstrable experience in managing successful multi-channel direct marketing campaigns.
• Experience in customer lifecycle management, with proven ability to impact customer value.
• Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.
• Ability to understand consumer experiences and represent the digital consumer within the wider business
• Ability to communicate clearly to a broad and diverse stakeholder network
• Highly developed written and verbal communication with excellent interpersonal skills.
  
  

To apply please hi apply button now or email your resume to Adam Parle at [email protected] for a private and confidential discussion.