Content Strategist

We are seeking an experienced B2B Content Strategist (Freelance, Remote) to join our team. This position focuses on creating and implementing a strong content strategy that strengthens our client's brand presence in the B2B tech industry, particularly through LinkedIn and SEO-driven content.

Responsibilities

• Create a comprehensive B2B content strategy, prioritizing LinkedIn and our content hub to engage technology decision-makers and business leaders.
• Conduct thorough keyword research to optimize content for search engines, ensuring maximum visibility and engagement.
• Produce and curate high-quality, engaging content tailored to our target audience, enhancing brand authority and driving business objectives.
• Perform market research to identify content needs, trends, and opportunities that align with our business goals.
• Write and edit persuasive copy across various platforms, including websites, marketing materials, and social media, adhering to brand guidelines.
• Review all content assets for clarity, quality, and consistency before submission to clients and stakeholders.
• Work closely with internal teams to gather requirements and feedback, ensuring content meets expectations and delivers value.
• Analyze content performance metrics to assess effectiveness and inform ongoing and future content strategies.

Requirements

• Proven experience in B2B content strategy, project management, and copywriting, specifically within the tech sector.
• Strong understanding of SEO best practices and keyword research methods.
• Experience in developing and executing content strategies for LinkedIn is an added advantage.
• Excellent leadership and collaboration skills, proven ability to manage projects and teams effectively.
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives.