Freelance Creative Lead

Background

Are you an ideas machine who can dream big—but still execute creatively within a real-world budget and timeline? Vidico is on the lookout for freelance Creatives Leads to bring bold concepts to life across live-action content for some of the world’s most exciting brands.

At Vidico, we craft industry-leading video content for clients like TikTok, Square, Spotify, and Deloitte—and we’re known for turning sharp strategy into striking creative. Our work has reached over 1.3 billion viewers globally, and we’re just getting started.

What will I work on?

As a Creative Lead, you will:

• Own the creative development of live-action projects from brief to shoot day—crafting original concepts, writing compelling scripts, and ensuring ideas translate effectively to screen.
• Pitch and present concepts to clients, balancing vision with feasibility and stakeholder needs.
• Direct live-action shoots, bringing energy, leadership, and clarity on set to capture top-tier performances and visuals.
• Think within constraints—adapting ideas to fit timeframes, budgets, and logistical realities without compromising quality or storytelling impact.
• Collaborate with producers, DOPs, editors and designers to shape content that’s polished, purposeful, and on-brand.

If you were with us last week, you would have:

• Developed a series of video concepts for a fast-turnaround social campaign for a global tech brand, balancing creativity with budget.
• Directed a one-day shoot in Melbourne, coaching non-actors on camera and working closely with the DOP to capture impactful visuals.
• Scripted and storyboarded a 60-second brand piece, presenting the concept to the client and incorporating feedback to refine the direction.

Skills, Education & Experience Requirements

• Has 5+ years of experience as a creative, copywriter, or director in commercial production.
• Knows how to craft story-driven concepts that land with audiences—and clients.
• Is equally confident in the pitch room and on set—able to sell an idea, then direct it with confidence.
• Has a strong grasp of budgets, schedules, and production realities, and knows how to flex ideas to suit.
• Can write tight, engaging scripts, especially for explainer, testimonial, social and brand-driven formats.
• Thrives in collaboration and can take feedback constructively while protecting the creative integrity of the work.