Thumbnail Repackaging and Playlist Lead
Spawnpoint Media
Date: 2 weeks ago
City: Melbourne, Victoria
Contract type: Full time
Who We Are:
Spawnpoint Media is at the forefront of digital entertainment, spearheading innovation in content creation across YouTube channels and media brands within the realms of gaming, Minecraft, and real-life content. With a passionate community of over 20 million followers, we've amassed more than 6 billion views and over 57 thousand years of content watched globally. We strive to maintain the soul, love, joy, and personality of youth in our content and are committed to our mission of leaving a lasting impact on families across the globe.
Who We Are Looking For:
We’re looking for a highly experienced Thumbnail Designer with 2–3+ years of proven experience in designing both Minecraft and IRL content thumbnails for YouTube. This is not an entry-level role — we are only considering applicants with a substantial portfolio and a track record of successful visual performance across multiple styles and formats. You’ll play a crucial role in shaping how our videos are presented to the world, managing not only playlist structures but repackaging briefs across multiple channels.
Core Responsibilities:
Thumbnail Creation & Strategy
If you’re excited to bring creative ideas to life working with some of the most-loved content on the internet that brings smiles to millions of children across the globe; then what are you waiting for? We really love working here, and we think you will too! Apply now!
Spawnpoint Media is at the forefront of digital entertainment, spearheading innovation in content creation across YouTube channels and media brands within the realms of gaming, Minecraft, and real-life content. With a passionate community of over 20 million followers, we've amassed more than 6 billion views and over 57 thousand years of content watched globally. We strive to maintain the soul, love, joy, and personality of youth in our content and are committed to our mission of leaving a lasting impact on families across the globe.
Who We Are Looking For:
We’re looking for a highly experienced Thumbnail Designer with 2–3+ years of proven experience in designing both Minecraft and IRL content thumbnails for YouTube. This is not an entry-level role — we are only considering applicants with a substantial portfolio and a track record of successful visual performance across multiple styles and formats. You’ll play a crucial role in shaping how our videos are presented to the world, managing not only playlist structures but repackaging briefs across multiple channels.
Core Responsibilities:
Thumbnail Creation & Strategy
- Conceptualize and design high-performing thumbnails that drive CTR and engagement.
- Collaborate with content creators to ideate visuals that match the video’s hook, emotion, and story.
- Design for multiple content types — from dynamic Minecraft roleplays to real-world IRL storytelling.
- Enhance and composite visuals using screenshots, renders, or photoshoots into engaging, scroll-stopping thumbnails.
- Add clear, legible text overlays that balance visual appeal with clarity across all screen sizes.
- Maintain brand consistency with fonts, colors, style, and logo usage across all channel assets.
- Constantly A/B test and iterate based on data and viewer behaviour.
- Own and manage playlist structures on multiple channels, optimizing for viewer flow and session duration.
- Write clear, strategic thumbnail briefs for other designers to repackage older videos, based on channel needs.
- Collaborate with the analytics and creative teams to identify high-potential content for repackaging, using visual hooks and trends.
- Ensure thumbnail and title packaging aligns with current YouTube trends, algorithm behavior, and audience expectations.
- Share, organize, and revise assets through platforms like Monday, Google Drive and Discord.
- Respond to feedback swiftly and iterate with precision and efficiency.
- Work with urgency when needed to deliver emergency thumbnails or repackage briefs under tight timelines.
- 2–3+ years professional experience designing YouTube thumbnails, with a strong portfolio covering both Minecraft and IRL styles.
- Expert-level knowledge of Photoshop and image manipulation tools.
- Deep understanding of composition, colour theory, lighting, and text integration for YouTube thumbnails.
- Ability to design with algorithm and audience behaviour in mind — not just aesthetics.
- Experience optimizing packaging (thumbnail/title/playlist) across multiple channels.
- High accountability and strong communication skills across time zones and teams.
- A strong command of English for internal briefs, communication, and asset coordination.
- Willingness to evolve your style, absorb feedback, and keep up with platform trends.
- Experience working with top-tier creators or large YouTube networks.
- Knowledge of Minecraft rendering tools or 3D software is a plus.
- Experience in packaging strategy, title brainstorming, and metadata optimization.
- You do not have a portfolio with multiple years of relevant thumbnail experience.
- You are looking to “learn on the job.” This role requires leadership, not mentorship.
- You cannot commit full-time or do not have availability for ongoing packaging management across channels.
If you’re excited to bring creative ideas to life working with some of the most-loved content on the internet that brings smiles to millions of children across the globe; then what are you waiting for? We really love working here, and we think you will too! Apply now!
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