Marketing Automation Specialist
RACQ
Date: 2 weeks ago
City: Brisbane, Queensland
Contract type: Full time
About The Role
The Member Marketing team at RACQ are responsible for developing, leading and delivering RACQ’s member communications across email, SMS, direct mail and other 1 1 channels.
Leveraging automation, data and technology to deliver individualised messages to identified audiences, the Member Marketing Automation Specialist helps shape touchpoints and journeys to connect members to products and services, demonstrate and deliver member value, and deepen the relationship with members through the RACQ brand experience.
This includes member marketing and service communications, onboarding, cross-sell and retention campaigns and journeys.
Key Responsibilities
It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.
By joining RACQ, you’ll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2032. We’ve invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We’ll continue to advocate for, research, and offer green solutions.
RACQ is committed to ensuring that every employee has access to flexibility in their role. We encourage all candidates to discuss what flexibility means to you, and how we can help you find your balance.
At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.
What We Offer You
At RACQ, we want you to succeed in work and life and feel supported to do good stuff daily. Whoever you are, wherever you’re from. Some of the good stuff our people have access to include
Ready to apply to do good stuff daily?
Please Note to objectively and comprehensively assess your potential and suitability for the role, RACQ may require you to complete video interviews, psychometric assessments and/or criminal history check as part of the application process. If you require any adjustments during the application process, please advise the RACQ Careers team.
Questions? Please contact [email protected] or visit www.racq.com.au/about/careers/our-recruitment-process
Work Locations
Edward Street/Eight Mile Plains
The Member Marketing team at RACQ are responsible for developing, leading and delivering RACQ’s member communications across email, SMS, direct mail and other 1 1 channels.
Leveraging automation, data and technology to deliver individualised messages to identified audiences, the Member Marketing Automation Specialist helps shape touchpoints and journeys to connect members to products and services, demonstrate and deliver member value, and deepen the relationship with members through the RACQ brand experience.
This includes member marketing and service communications, onboarding, cross-sell and retention campaigns and journeys.
Key Responsibilities
- Key contributor to our personalised member marketing strategy to support members through their journey.
- Work closely with key business partners to identify opportunities, alignment of efforts and collaborate to deliver and optimise business and marketing results.
- Design and deliver effective marketing campaigns and communication strategies to engage members, deepen coverages per member and increase member satisfaction.
- Manage the weekly and monthly newsletters
- Optimise ongoing member marketing campaigns
- Ensure that campaigns are insight-driven, personalised and member-centric.
- Contribute to the development of our marketing and advertising technology roadmap working with business partners and external agencies and suppliers.
- Maintain an efficient and effective work practice in accordance with system procedures and ensuring compliance is maintained with industry regulations including data security, adherence to contact rules, privacy and spam legislation.
- Technical expertise and experience in Adobe Journey Optimiser and Real time CDP or similar marketing platforms
- Experience in direct marketing campaign management and strong knowledge of audience creation and usage
- Strong negotiation and relationship management skill applicable to a business environment
- Strong team player and collaborative approach
- Ability to plan for, and clarify key required information relating to marketing activity
- Experience in media tagging on digital campaigns, content and web
- An ability to work seamlessly at all business levels to achieve results
It is an exciting time to be part of RACQ as we continue our transformation towards better, smarter solutions that deliver more security and prosperity for Queenslanders. We are big enough to make a real difference in our community, yet small enough to nurture your professional and personal development.
By joining RACQ, you’ll be part of new sustainability initiatives, including a commitment to being a carbon neutral organisation by 2032. We’ve invested in and partnered with sustainable companies, including the introduction home solar and batteries, Green Home and Car Loans, and many other products and initiatives. We’ll continue to advocate for, research, and offer green solutions.
RACQ is committed to ensuring that every employee has access to flexibility in their role. We encourage all candidates to discuss what flexibility means to you, and how we can help you find your balance.
At RACQ we are passionate about building a diverse and inclusive workplace to create better outcomes for our employees and our members. We aim for our teams to be a true reflection of our communities and are committed to inclusion particularly people of Aboriginal and Torres Strait Islander heritage, and those who may experience diversity or disability related barriers in securing employment. Applicants from these and other diverse backgrounds are encouraged to apply. If you have any support or access requirement, please advise us at the time of applying.
What We Offer You
At RACQ, we want you to succeed in work and life and feel supported to do good stuff daily. Whoever you are, wherever you’re from. Some of the good stuff our people have access to include
- Financial benefits and discounts on a range of banking, assistance and insurance products
- Give back to our communities with paid volunteer leave, payroll giving and volunteering for community events such as MotorFest.
- A range of flexible working and leave options, parental leave of 13 weeks primary carer leave, purchased leave up to 4 weeks per year, cultural observance leave, substitution of public holidays for cultural/religious reasons, personal leave for wellbeing, gender affirmation leave.
- Prioritise your wellbeing with discounts on health programs and access to wellbeing initiatives such annual flu vaccinations, corporate health insurance offer and free and confidential Employee Assistance Program (EAP).
- Invest in your development with in-house development programs and access to an extensive digital learning platform.
Ready to apply to do good stuff daily?
Please Note to objectively and comprehensively assess your potential and suitability for the role, RACQ may require you to complete video interviews, psychometric assessments and/or criminal history check as part of the application process. If you require any adjustments during the application process, please advise the RACQ Careers team.
Questions? Please contact [email protected] or visit www.racq.com.au/about/careers/our-recruitment-process
Work Locations
Edward Street/Eight Mile Plains
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