Senior Marketing Advisor - Fixed-Term Fulltime 12 Months (Burwood East)
RSPCA Victoria
Date: 2 weeks ago
City: Melbourne, Victoria
Contract type: Full time
About RSPCA Victoria
RSPCA Victoria is a non-government, community-based, not-for-profit organisation whose vision is ‘ending cruelty to all animals’. We are Victoria’s best-known and most respected animal welfare organisation.
Our organisation’s purpose is to work with the community to achieve outstanding animal welfare through education, advocacy, and animal care and protection. RSPCA Victoria’s values - clarity and accountability, respect and consideration, and expertise and collaboration - set clear expectations for all our staff and volunteers.
About The Role
Are you a creative marketer looking to make a meaningful impact? This role offers the unique opportunity to combine your marketing expertise with a purpose-driven mission — supporting RSPCA Victoria’s social enterprises, including retail stores, op shops, education programs, and pet services.
You'll be involved in developing and delivering campaigns that not only drive revenue but also help improve the lives of animals across the state. From briefing our design and communication teams to craft engaging content and coordinating multi-channel campaigns to analysing performance data and collaborating with passionate teams, no two days are the same. If you're excited by the idea of applying your marketing skills to promote positive change (and maybe see a few wagging tails along the way), this could be the perfect role for you.
Duties And Responsibilities
Reporting to the Retail & E-Commerce Manager you will collaborate to develop and implement marketing strategies that drive income across social enterprise areas including retail, op shops, education programs and pet services.
To learn more about our organisation and this job opportunity, please visit our website at www.rspcavic.org and download the Position Description for more details. If you have any questions, please contact our Recruitment Team via [email protected] for a confidential discussion.
RSPCA Victoria is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and we strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people. Applicants are welcome to access RSPCA Victoria’s Diversity & Inclusion Policy here.
RSPCA Victoria is a non-government, community-based, not-for-profit organisation whose vision is ‘ending cruelty to all animals’. We are Victoria’s best-known and most respected animal welfare organisation.
Our organisation’s purpose is to work with the community to achieve outstanding animal welfare through education, advocacy, and animal care and protection. RSPCA Victoria’s values - clarity and accountability, respect and consideration, and expertise and collaboration - set clear expectations for all our staff and volunteers.
About The Role
Are you a creative marketer looking to make a meaningful impact? This role offers the unique opportunity to combine your marketing expertise with a purpose-driven mission — supporting RSPCA Victoria’s social enterprises, including retail stores, op shops, education programs, and pet services.
You'll be involved in developing and delivering campaigns that not only drive revenue but also help improve the lives of animals across the state. From briefing our design and communication teams to craft engaging content and coordinating multi-channel campaigns to analysing performance data and collaborating with passionate teams, no two days are the same. If you're excited by the idea of applying your marketing skills to promote positive change (and maybe see a few wagging tails along the way), this could be the perfect role for you.
Duties And Responsibilities
Reporting to the Retail & E-Commerce Manager you will collaborate to develop and implement marketing strategies that drive income across social enterprise areas including retail, op shops, education programs and pet services.
- Coordinate the creation of compelling marketing content across digital and traditional channels, including graphics, copy, and multimedia.
- Manage end to end campaigns form brief to execution.
- Use analytics tools to track marketing performance and adjust tactics for improved outcomes.
- Build strong internal relationships to understand departmental goals and align marketing support accordingly.
- Monitor and report on the effectiveness of campaigns to identify opportunities for continuous improvement.
- Ensure all marketing aligns with RSPCA Victoria’s brand and enhances its community reputation.
- Bachelor’s degree or equivalent in Marketing and/or related relevant field experience (desirable).
- Experience within a retail or customer facing environment (desirable).
- A strong understanding of online advertising, specifically Meta Ads Manager and GA4
- Experience with CRM systems, including building and sending EDM’s
- Understanding of social media best practices and the ability to develop content that drives engagement.
- Previous experience in a similar role, including demonstrated experience implementing effective and innovative marketing strategies and initiatives.
- High level literacy, numeracy and problem-solving skills, including intermediate computer skills (including use of Microsoft Office Excel and PowerPoint).
- Ability to work in a fast paced and challenging work environment.
- Encouraged work-life balance and a broad range of leave entitlements including RDO’s, additional leave purchased leave, paid parental leave, study leave and paid family and domestic violence leave.
- Generous discount on products and services, including Royal Canin pet food, Hush Puppies footwear and RSPCA Victoria retail products.
- Recognised by Mental Health First Aid Australia, as a skilled workplace - Access to a range of mental health and wellbeing supportive initiatives. Excellent EAP, including confidential counselling services and education programs.
- Salary packaging and novated lease arrangements on offer with leading provider, Maxxia.
- Access to a range of learning and development opportunities that will benefit and support you in your role.
To learn more about our organisation and this job opportunity, please visit our website at www.rspcavic.org and download the Position Description for more details. If you have any questions, please contact our Recruitment Team via [email protected] for a confidential discussion.
- Please note that we are actively reviewing applications and to apply as soon as possible*
RSPCA Victoria is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and we strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people. Applicants are welcome to access RSPCA Victoria’s Diversity & Inclusion Policy here.
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