Senior Digital Data Analyst

About Us

The Chemist Warehouse Group is one of Australia’s largest retail OMNI channel businesses and Australia’s largest retail pharmacy. Our Digital presence is extensive, and we operate a highly equipped in-house digital marketing & ecommerce operation that is responsible for over 200 campaigns at any point in time!

Our dynamic and fast paced operation is based in Preston and we are now seeking a Senior Data Analyst to join the team. This is a newly created role and you will be reporting to the Data Analytics and Insights Manager. This role will play a key part in assisting digital team with the data and reporting strategy.

What you will do

• Lead the development and maturity of the digital analytics, reporting, and insights function, including the creation of dynamic dashboards to empower internal stakeholders and external partners with real-time, actionable data.
• Manage and mentor a cross-functional team of analysts and data specialists, overseeing workload prioritization, upskilling, and performance development to ensure high-quality analytical output and business impact.
• Direct website tracking strategies by implementing and maintaining Google Analytics and Google Tag Manager frameworks, collaborating with developers and external agencies to ensure data accuracy and consistency.
• Extract and communicate insights from website analytics and customer journey data to inform digital strategy, user experience improvements, and product development initiatives.
• Provide in-depth analysis of digital marketing performance across channels (paid, organic, email, social), supporting campaign optimization and ROI growth through data-driven recommendations.
• Design and executed a data governance framework for digital platforms, ensuring data integrity, access control, and compliance with industry standards and privacy regulations.
• Lead customer data integration efforts, aligning behavioral, transactional, and demographic data for enhanced segmentation, personalization, and lifetime value analysis.
• Support the implementation and ongoing management of consent management platforms, advising on data capture strategies and regulatory compliance (e.g., GDPR, CCPA).
• Oversee the tagging strategy and analytics infrastructure, aligning stakeholders to ensure scalable, business-aligned measurement implementation.
• Provide strategic leadership in campaign performance analysis, delivering executive-level reporting and recommendations to optimize digital promotions and customer engagement.
• Enable scalable data access and advanced analytics through Google Cloud Platform (GCP), managing large datasets and leveraging tools such as BigQuery for insights generation.

What we are looking for

• At least 5+ years’ experience in a digital analyst role. Working at agency/publisher side preferred
• Experience leading a team of data analyst to generate insight.
• A love of numbers and data and a willingness to make decisions based on key data points.
• Good knowledge of Google Analytics, Google Tag Manager and customer data platform
• Good knowledge of digital marketing/advertising platforms and metrics
• Proficient with SQL and experience with cloud databases
• Basic knowledge of SQL/BigQuery and attribution model
• Excellent communication skills
• Willingness to learn
• Proficient with data visualisation tools such as PowerBI (desirable)

Benefits

• Training and development are offered
• The opportunity to join a growing team and broaden your scope (look beyond your expertise into other functional skills)
• Influence and drive significant business growth
• Subsidised onsite canteen
• Staff discounts across all brands
• Reduced Health Insurance premiums with our partner BUPA