Brand Manager
Spirits Platform Pty Ltd
Date: 2 weeks ago
City: Sydney, New South Wales
Contract type: Full time
About Teremana
Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal: to create a high-quality, responsibly sourced tequila that is accessible for everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching over a million 9L cases sold in the rolling 12 months, faster than any other super-premium spirits brand in history.
Teremana loosely translates as ‘spirit of the earth.’ The Latin word ‘terra,’ meaning earth, and the Polynesian word ‘mana,’ meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave to the painstaking process of creating our tequila to the people we work and spend time with.
Summary
We are seeking a highly motivated and experienced Brand Manager to oversee the development and execution of our brand strategy across all industries. The successful candidate will be responsible for managing the brand image, creating brand awareness, and ensuring consistency in messaging and visual identity.
Responsibilities
Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal: to create a high-quality, responsibly sourced tequila that is accessible for everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching over a million 9L cases sold in the rolling 12 months, faster than any other super-premium spirits brand in history.
Teremana loosely translates as ‘spirit of the earth.’ The Latin word ‘terra,’ meaning earth, and the Polynesian word ‘mana,’ meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave to the painstaking process of creating our tequila to the people we work and spend time with.
Summary
We are seeking a highly motivated and experienced Brand Manager to oversee the development and execution of our brand strategy across all industries. The successful candidate will be responsible for managing the brand image, creating brand awareness, and ensuring consistency in messaging and visual identity.
Responsibilities
- Develop and implement brand strategies to increase brand awareness and drive sales
- Manage the brand image and ensure consistency in messaging and visual identity across all channels
- Conduct market research to identify consumer trends and insights to inform brand strategy
- Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives
- Monitor and analyze brand performance metrics to measure the effectiveness of brand strategies
- Manage budgets and allocate resources to maximize brand impact
- Build and maintain relationships with key stakeholders, including internal teams, external partners, and vendors
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in brand management or marketing
- Strong understanding of brand strategy and marketing principles
- Excellent communication and interpersonal skills
- Ability to think creatively and strategically
- Strong project management skills and ability to manage multiple projects simultaneously
- Experience working with cross-functional teams and external partners
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