Digital Marketing Manager

About G+T

G+T is built on enduring values of excellence, trust, respect, integrity and good corporate citizenship. These values have underscored our growth, enabling us to become a leading firm of over 500 lawyers, trusted by our clients to navigate today’s increasingly complex world.

Our open, merit-based culture attracts and inspires the best talent. Founded in 1988, G+T’s journey has been one of relentless ambition and rapid progress, achieving extraordinary success in just over three decades.

About the Marketing Team

The Digital Marketing Manager leads the planning and delivery of G+T’s digital marketing initiatives, with a focus on website content, SEO, email campaigns and analytics. Reporting to the Senior Communications and Digital Marketing Manager, the role works closely with the Business Development team, Design and practice groups to publish and optimise digital content that supports firm priorities

About the role

Key focus areas include using data and engagement insights to refine strategy and improve content performance and providing regular actionable insights to support Business Development and client relationship strategies. The role also manages the Digital Marketing Coordinator.

• Develop and lead Search Engine Optimisation strategy, including keyword research, on-site optimisation, and technical improvements to enhance visibility and performance.
• Conduct regular Search Engine Optimisation audits and monitor competitors to identify opportunities for growth.
• Optimise website structure and content to align with Search Engine Optimisation best practices.
• Report on digital performance using Google Analytics and Power BI, providing actionable insights.
• Plan and deliver digital campaigns in collaboration with business development, design and communications teams.
• Manage the email marketing platform (Swift), including campaign setup, segmentation and reporting.
• Create and publish website and social media content aligned with firm priorities.
• Implement engagement metrics to assess marketing effectiveness and inform strategy.
• Oversee and support the development of the Digital Marketing Coordinator.
• Stay current with digital marketing trends, tools and innovations to continuously improve the firm’s digital presence.

About you

To be successful, you will have experience in a similar role, or as an established Digital Marketing Specialist looking to take that next step in your career.

In addition, you will have:

• 5+ years in a digital marketing role at a professional services firm, ideally within a law firm.
• Proven track record of development, oversight, and implementation of digital marketing strategies and data driven outputs.
• Advanced proficiency in web analytics tools, including Google Analytics, Google Search Console, Google Tag Manager, Google Ads, SEMrush and Screaming Frog.
• Experience in reporting tools such as Looker Studio.
• Relevant degree qualification
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Excellent written and verbal communication
• Collaboration skills, with the ability to work cross-functionally with BD, design, and other teams.

What we will offer you

G+T will offer you a friendly, flexible and professional working environment. In addition to top of market remuneration, we provide our people with benefits such as up to 26 weeks’ paid parental leave, additional annual leave, a subsidised café, subsidised gym membership, ‘end of trip facilities’, exclusive retail discounts, social events, and much more, which you can view here: https://www.gtlaw.com.au/careers/benefits

How to apply

Please submit your interest via our careers website with a resume and cover letter.

Should you have any questions about the role or require an adjustment to participate in the recruitment process, please contact Arushi Bhatia at [email protected].

We are committed to providing and maintaining a diverse and inclusive environment and a culture where everyone feels valued and empowered to contribute.