Senior B2B Marketing Manager

Senior B2B Marketing Manager

Seven Hills, NSW

• Western Sydney location | Onsite parking | Hybrid work arrangement
• Great company culture | High performing team

With Kennards Hire You Can

As a company that's been around since 1948, we know what matters most: family and it's at the heart of everything we do. We're the largest family-owned equipment hire company in Australia and New Zealand, with more than 2,000 team members located at over 200 sites and branches.

Our mission is clear: to be the best hire company in the world. We're committed to growing sustainably and innovating in ways that benefit our people, our customers and our business. And at the end of the day, we're all focused on delivering what we say we will do - make our customers' jobs easy.

About the Role
As the Senior B2B Marketing Manager, you will lead the development and execution of strategic B2B marketing initiatives that support our sales and transformation goals. Reporting to the GM of Marketing & CX, you'll collaborate closely with Sales, Operations, and Digital teams to drive customer engagement, revenue, and brand visibility.

This is a unique opportunity to blend strategy and execution across multiple channels while shaping the future of B2B marketing at Kennards Hire.

Key Responsibilities

• Lead and execute a strategic B2B marketing roadmap
• Design cross-channel campaigns and lead generation strategies
• Enhance our digital presence and CRM performance (Salesforce preferred)
• Develop sales enablement tools and training in collaboration with sales teams
• Manage outreach strategies, media and PR campaigns, and thought leadership initiatives
• Build and grow our presence across LinkedIn and other digital platforms
• Provide marketing insights to support product launches, brand positioning, and customer engagement

About You

To succeed in this role, you'll be a commercially minded marketing leader with a passion for B2B engagement, a sharp strategic lens, and the ability to drive measurable results. You will bring;

• 7+ years' experience in B2B marketing, ideally in industrial, construction, or equipment hire sectors
• Proven track record in lead generation, customer engagement, and sales enablement
• Strong leadership and mentoring experience
• CRM and digital marketing platform expertise (Salesforce preferred)
• Excellent communication, project management, and analytical skills
• A passion for innovation, collaboration, and continuous improvement

Join our team

You can always tell someone who works at Kennards Hire. They're well-rounded, fair-dinkum and damn good at what they do. Once you walk through our door, we'll back you all the way with the tools and resources you'll need to succeed. You'll be trusted as part of our family, supported to lead in many ways and have opportunities to develop and grow your expertise.

There's also a great range of employee benefits and rewards on offer including:

• Leave Conversion - Turn up to 5 unused personal leave days into extra annual leave each year.
• Paid Parental Leave - Support for you and your growing family with paid primary and secondary carer leave.
• Profit Share Program - Share in the success you help create, with bonuses paid based on performance.
• WHEREFIT Discounts - Enjoy up to 50% off health, fitness and wellbeing products and services across AU and NZ.
• Career Development - Access to a variety of professional and personal development programs and online courses
• Plus many more… check out our Work with Us page for more information