Digital Marketing Manager

VRG GRL is a glimpse into the minds of its creators. We feel through creativity and speak through colour. Behind our pieces you will find thoughtful silhouettes designed to fit with ease, hand-painted prints and fabrics you'll want to live in. We are passionate about inspiring women to find their style and feel confident. Our clothing is our second skin and we see the importance of being a brand that allows people to express who they are, through what they wear. All VRG GRL’s products are 100% exclusive to VRG GRL. Our design team has carefully considered and meticulously designed each and every one of our products, making all VRG GRL pieces one of a kind.

We are now looking for a full time Digital Marketing Manager to join our HQ team located in Newstead, Brisbane.

ABOUT THE ROLE

As the Digital Manager, you will play a pivotal role in driving brand awareness, engagement, and revenue through digital channels. This role requires a deep understanding of the digital landscape, a passion for storytelling, and a strong grasp of performance marketing within the fashion industry. This role will execute digital marketing strategies to increase acquisition, conversion and retention. This role works cross-functionally with brand, socials, e-commerce, and creative teams and will manage the outcomes of the digital marketing team.

KEY RESPONSIBILITIES

• Develop and execute digital marketing strategies aligned with brand goals and seasonal calendars
• Own the planning and rollout of digital campaigns across owned, paid, and earned channels
• Drive integration between brand storytelling and performance marketing
• Ensure digital campaigns align with broader brand direction, tone of voice, and creative vision
• Create and execute digital marketing campaigns to drive traffic and increase conversion rates.
• Utilize SEO, CRM channels and other paid digital media to optimize customer acquisition and retention.
• Manage performance marketing across paid social (Meta, TikTok, Pinterest), search (Google Ads), display, and affiliate channels
• Optimize campaigns to drive traffic and conversion while maintaining brand integrity
• Collaborate with media agencies or manage in-house execution where applicable
• Analyze performance metrics and adjust strategies accordingly to maximize ROI.
• Oversee and manage email marketing strategy and execution in collaboration with CRM team, including newsletters, product drops, and retention flows
• Segment audiences and personalize messaging to maximize performance and repeat purchases.
• Monitor KPIs across digital platforms and provide regular insights and actionable recommendations
• Analyze campaign performance using Google Analytics, Meta Business Suite, Shopify (or other e-comm CMS), and other tools

ABOUT YOU

• Bachelor's degree in Marketing, Business, or related field.
• 4+ years of digital marketing management experience, ideally within fashion, beauty, or lifestyle brands
• Strong understanding of paid media strategy, digital campaign execution, and performance optimization
• Proficient in tools such as Google Ads, Meta Ads Manager, Klaviyo (or other ESP), Google Analytics, and Shopify
• Strong understanding of SEO and analytics.
• Excellent project management and organizational skills.
• Data-driven and results-oriented with creative instincts and fashion sensibility
• Experience managing budgets, external partners, and cross-functional collaboration
• Strong experience in Meta, Tik Tok and other paid digital channels
• Ability to lead the CRM channel strategies

ABOUT US

• A growing global fashion retailer started in Brisbane, Australia.
• A female founded business, with over 80% female leadership.
• We have donated a percentage of our profits to charity annually, since inception.
• A 4-day work week in our Newstead Head Office.
• Ethical manufacturing and considered fabric choices are at the heart of our production.
• A passionate and experienced team with a focus on innovation, creativity and quality.
• We value individual development and success, and provide our team with opportunities to grow with us.

VRG GRL is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive environment that embraces diversity and empowers everyone to contribute their unique perspectives and experiences. We believe that a diverse team fuels innovation, creativity, and growth, and we welcome applicants. Together, we can drive a culture where everyone has the opportunity to thrive and make a meaningful impact.