Head of Brand

The People Plugin is excited to partner with Crop Shop Boutique (CSB), a rapidly expanding Australian e-commerce brand that has taken the athleisure world by storm since its founding in 2019 by Rachel Dillon. CSB was created to provide women worldwide with stylish, functional, and confidence-boosting activewear, empowering a global community both inside and outside the gym. At the heart of CSB is a high-performing team driven by values of inclusivity, creativity, empowerment, and respect. CSB remains committed to continuous learning and development, ensuring our team’s success. Now a leader in the Australian athleisure space, CSB is set on expanding its global footprint, and we’re seeking a Chief Operations Officer (COO) to play a critical role in guiding our mission forward.

About the Role

The Head of Brand role is to act as custodian of CSB’s brand by managing the continuous evolution of how we appear in the market through all visual and experiential touch points with the customer. A dynamic role that works to shape the heritage of the brand as well as the history and culture of activewear, positioning CSB as the leader in this space. From ideation to overseeing final execution, the HoB brings to life the Founder’s vision, identifying trends and brand moments in local and international markets in line with the CSB core values and vision.

Key Responsibilities

• Develop and execute creative campaign strategies that embody CSB values, align with the Founder’s vision, and educate customers on product benefits.
• Concept and sign off on creative campaigns, ensuring clear objectives and strong visual storytelling.
• Maintain and evolve Brand Guidelines to reflect CSB’s aesthetic and market trends.
• Oversee website reskins and implement UX/UI updates to enhance digital experience.
• Conduct international research to adapt brand campaigns to regional trends.
• Innovate to optimise campaign spend and enhance creative efficiencies.
• Spearhead the evolution of CSB’s visual identity across social media, ensuring brand consistency and innovation.
• Develop and execute a long-term visual storytelling strategy for social media.
• Use data and analytics to measure the effectiveness of social and campaign strategies.
• Oversee production of campaign and eCommerce shoots, managing call sheets, schedules, talent casting, and image selection.
• Conduct location scouting and attend all shoots to ensure brand vision execution.
• Ensure adherence to campaign timelines and budgets, identifying risks and opportunities.
• Develop art direction for key Brand, Marketing, and Product initiatives.
• Provide visual guidance to cross-functional teams and ensure seamless integration of creative assets into marketing campaigns.

About You

• Excellent verbal and written communication skills.
• Knowledge of how to develop brand identities through multi-channel marketing.
• Ability to interact with high-profile influencers and partners.
• Professional business skills, such as negotiation, project management and leadership.
• A creative and strategic thinker.
• Passion for health, fitness and fashion.

Experience & Skills

• International experience across multiple cultures and demographics.
• Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
• Minimum 5 years experience in a digital marketing environment, particularly with, but not limited to web, social and emerging technologies.
• Proven experience with concept development.
• Familiarity with a variety of programs, such as Photoshop, InDesign and Flash.
• Evidence of ongoing participation in ongoing professional development opportunities in the areas of design and social media.
• Experience with applying design, copy or web best practices.
• Proven experience in managing performance marketing channels.
• Experience in leading a team and setting clear KPIs and career development plans.

Why Join CSB?

• Hybrid work model – balance of in-office & WFH
• Eligibility for Short Term Incentive Bonuses twice a year
• Parental leave package for both parents
• State-of-the-art gym at CSB HQ
• Competitive staff discounts
• Be a part of our mission to empower women worldwide
• Exciting team events & initiatives

How to Apply:

The People Plugin is excited to find the next impactful leader for Crop Shop Boutique (CSB). If you're ready to contribute to CSB’s mission and growth, we’d love to hear from you! Join in empowering women worldwide, CSB style. To apply, please submit your resume and cover letter, and for further information, feel free to reach out to Xanthe at [email protected].