PPC & SEO Specialist Local Lead Generation Optimization
Gentask Virtual Assistance Services
Date: 1 week ago
Contract type: Full time
Remote
Scope: Part-Time / Project-Based
Rate: Candidate to propose their own rate
Job Description:
We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.
Key Goals:
PPC Management
Rate: Candidate to propose their own rate
Job Description:
We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.
Key Goals:
- Reduce CPA from $35$40 to $20$22
- Rebuild or optimize Google Performance Max campaigns
- Increase qualified lead volume within 1520km radius
- Improve local SEO rankings and organic visibility
PPC Management
- Audit current Google Ads (PMax) campaigns and past performance
- Build optimized campaigns targeting local keywords and geographic areas
- Set up conversion tracking, budget limits, ad scheduling, and retargeting
- Conduct A/B testing on creatives and keyword strategies
- Continuously optimize to achieve CPA and lead targets
- Conduct local SEO audits and competitor analysis
- Optimize on-page content, metadata, and Google Business Profile
- Build local backlinks, citations, and directory listings
- Recommend blog topics and content strategies (if needed)
- Enhance mobile-friendliness, page speed, and technical SEO
- Share daily performance updates on CPA, ad spend, and conversions
- Attend weekly check-ins for campaign review and strategy adjustments
- Document and explain campaign changes and test strategies
- Deliver clear reports with actionable insights
- 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO
- Proven success in lead generation for service-based or local businesses
- Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
- Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB
- Excellent English communicationclear, proactive, and data-driven
- Able to provide samples of past campaigns and performance-based results
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