Marketing Campaign Manager

Department: Marketing

Location: Sydney

Description

Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps.

Our customers use Propeller's integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller's smart survey technology, we empower project teams to map, measure, and manage site activity.

Propeller empowers everyone to approach, own, and solve problems creatively. We're data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of BI Group's Excellence in Customer Experience award and Inspiring Workplaces of Australasia, being recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor.

Your Mission

As the Marketing Manager, you will create and drive continuous awareness strategies for your respective product group. This is a campaign focused role where you'll work alongside a release coordinator to support ongoing product releases and build marketing programs that drive feature awareness and adoption.

You will partner closely with Brand, Demand Generation, GTM Enablement and Regional teams to bring campaigns to life. You will be the dedicated marketing representative working directly with the product team to align on marketing strategy and product launches. From launch to retention, you will execute targeted campaigns across the customer journey, leveraging data and automation to deliver personalized experiences and product promotions.

Responsibilities

• Own product release readiness by working closely with the Release Coordinator and Brand to ensure marketing is prepared to launch as soon as products are ready.


• Refine Propeller's product/feature messaging & positioning by collaborating with your squad and Brand to develop compelling value props, ensuring alignment with buyer personas and the broader brand narrative.


• Drive product awareness & demand by leading GTM execution with campaigns across email, social, paid ads, blogs, and more, in partnership with Brand and Demand Gen teams.


• Ensure seamless launch communications across Propeller by working with Product, Engineering, and the Release Coordinator to highlight key updates and benefits in customer lifecycle messaging.


• Adapt to shifting release timelines, ensuring marketing assets and messaging are flexible and ready to deploy when needed.


• Expand reach across marketing channels by collaborating with GTM and regional teams to extend awareness through events, community initiatives, and additional touchpoints.


• Optimise post-launch engagement and drive continued awareness by tracking key metrics (engagement, conversion, adoption) and leveraging data to iterate messaging based on user feedback.

Your Skills

• Experience ideating and executing integrated marketing campaigns across multiple channels (PPC, social, website, events, email, in app messaging, etc)


• Experience in a fast-paced environment and ability to keep up with industry trends


• Excellent communication, presentation and project management skills.


• Demonstrated ability to collaborate effectively with cross-functional teams ( sales, product, engineering)


• Strong analytical skills to measure and track marketing performance using key metrics (e.g., website traffic, lead generation, conversion rates)


• Proven ability to quickly understand complex issues, and make difficult things easy to understand for others.
  
  
  

Benefits

• Employee share options


• Professional development budget and leave


• The opportunity to take part in our mentorship program


• Mental health resources


• Monthly telephone and/or internet allowance


• Paid primary & secondary parental leave policies


• Hybrid work arrangements and WFH equipment provided