Product Marketing Specialist

The Next Level of Fire & Life Safety Leadership

With more than two centuries of combined history, brands like Kidde, Kidde Commercial, Edwards, GST, Badger, and Aritech have been leading the way in protecting people and property around the world. Now, we’re taking that leadership to the next level. Kidde Global Solutions brings together the most trusted and iconic brands in safety, building upon our shared experience and expertise to address the needs and challenges of more customers in more places. With an unmatched portfolio of solutions and services, and a commitment to constant innovation we’re elevating the standards for an entire industry – and establishing the next level of fire and life safety leadership.

At Kidde Global Solutions, you’re joining a global technology leader in fire and life safety solutions and our employees are the heart of it all. With industry-defining brands in life safety and security, you’ll be part of a legacy of leadership working with cutting-edge technologies that protect lives and property worldwide. As a leading fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way.

Build a career with confidence

Founded by Walter Kidde, a pioneer in early smoke detection and fire suppression, Kidde is one of the world’s largest manufacturers of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. Today, Kidde products are found in homes and businesses around the globe. Our smoke and carbon monoxide detectors help prevent injuries and minimize damage by alerting people to dangers earlier and our wide range of fire extinguishers equip people to stop the spread of fires before they cause catastrophes. These provide just a high-level overview of our commitment to producing the technology that saves lives.

About The Role

The Product Marketing Specialist is responsible for supporting the development, positioning, launch, promotion, and lifecycle management of products across the Australian portfolio. This role is ideal for a commercially minded graduate who is interested in understanding customer needs and market drivers, translating technical product features into customer benefits, and helping deliver market campaigns.

In this role you will work closely both the Australian team and global marketing and product management teams, to gain hands-on experience in product marketing, go-to-market strategy, competitive analysis, sales enablement, customer insights, and product lifecycle management.

Key Responsibilities

Product Marketing

• Support the development and execution of product marketing plans and go-to-market strategies across key product portfolios.
• Develop product positioning, messaging, and value propositions tailored to target customer segments.
• Create and maintain marketing collateral, including brochures, presentations, videos, website content, sales tools, and promotional materials.
• Coordinate new product launches, including communications, stakeholder engagement, training, and launch activities.
• Support campaigns that drive product awareness, consideration, and adoption.
• Collaborate with Product Managers to communicate customer value, key benefits, and competitive differentiation.
• Coordinate updates to product packaging, labels, digital assets, and supporting literature to ensure consistency, accuracy, and compliance.

Market Research & Customer Insights

• Conduct market, customer, and competitor research to identify trends, opportunities, and risks.
• Gather customer and channel feedback to inform product, marketing, and portfolio decisions.
• Analyse product performance, competitive positioning, and market dynamics.
• Support customer surveys, voice-of-customer initiatives, and market intelligence activities.
• Monitor industry developments, regulatory changes, and emerging technologies.

Sales Enablement

• Develop and maintain sales tools, product guides, training materials, and competitive comparison resources.
• Support product training and knowledge-sharing sessions for sales teams, distributors, and customers.
• Assist in the development of customer presentations and product demonstrations.

Product Management Support

• Support New Product Introduction (NPI) projects and cross-functional launch teams.
• Assist with product portfolio reviews, lifecycle management, and product rationalisation activities.
• Maintain product data, pricing, specifications, and related documentation.
• Support forecasting, business case development, and product performance reporting.
• Coordinate internal approvals and product communications.

Digital Marketing & Content

• Support the development and execution of digital marketing campaigns across web, email, social media, and other channels.
• Create customer-focused content including case studies, success stories, application examples, and educational materials.
• Monitor and report on campaign performance, customer engagement, and product marketing effectiveness.
• Support the development and execution of digital marketing campaigns across web, email, social media, and other channels.
• Identify opportunities to improve product visibility and digital presence.

Administration & Reporting

• Maintain product databases, marketing resource libraries, and content repositories.
• Prepare presentations, reports, and market analysis summaries.
• Support trade shows, customer events, demonstrations, and launch activities.
• Assist with project tracking, timelines, and stakeholder communications.

Benefits

We are committed to offering competitive benefits programs for all our employees and enhancing our programs when necessary.

• A friendly, welcoming environment with great career challenges and growth
• A competitive salary
• Great career advancement and development opportunities

Our commitment to you

Our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork and ultimately drives innovation for the benefit of our customers. We strive to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better.

Join us and make a difference.

Apply Now!

World Leaders in Fire and Life Safety

Kidde Global Solutions is a world leader in fire & life safety solutions tailored for complex commercial facilities to homes. Through iconic, industry-defining brands including Kidde, Kidde Commercial, Edwards, GST, Badger, and Aritech, we provide residential and commercial customers with advanced solutions and services to protect people and property in a wide range of applications, all around the globe.