D2B Digital Specialist

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS, SNICKERS, EXTRA, ECLIPSE, PEDIGREE, WHISKAS, DOLMIO, BEN’S ORIGINAL MASTERFOODS and ROYAL CANIN ORIJEN ACANA we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

• Segment: Pet Nutrition
• Location: Melbourne, Hybrid
• Reports To: Digital Transformation Lead

At Mars, we are driven by a shared purpose: A Better World for Pets. We believe that pets make our world better, and we are committed to making a better world for them. As a global, family-owned business, we operate under our Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—to guide our decisions, support our Associates, and drive sustainable growth.

About the role

We are seeking a D2B Digital Specialist (ADVANCE) to join our Pet Nutrition team in Melbourne. In this highly collaborative role, you will be the driving force behind our direct-to-business (D2B) digital experience, managing our specialized online store for Pro-team members (Breeders, Vets, and Professionals).

You will have the unique opportunity to manage day-to-day eCommerce operations—including product ranging and content optimization—while designing and deploying automated email journeys and campaigns in Salesforce Marketing Cloud (SFMC). By bringing these capabilities in-house, you will give our team the agility, speed, and strategic control we need to provide a world-class experience for our professional partners.

What will you do?

As our D2B Digital Specialist, you will bridge the gap between storefront execution and digital lifecycle marketing:

• eCommerce Store Operations: Own the day-to-day management of our D2B digital storefront, including product ranging, listing updates, and ensuring absolute product content accuracy.
• Journey Building Email Execution: Plan, build, and deploy targeted email campaigns and automated lifecycle journeys in Salesforce Marketing Cloud (SFMC) to keep our Breeder and Professional networks engaged.
• Loyalty Program Alignment: Partner closely with the Loyalty Manager to design timely, high-value digital experiences that support theADVANCE Pro-team program and increase customer lifetime value.
• Campaign Optimization: Continuously monitor D2B store and email metrics, running A/B tests (ranging, templates, subject lines) to drive conversion, retention, and growth.
• Stakeholder Agency Collaboration: Partner with Brand, Connected Commerce, and external agencies to align D2B activities with overall commercial strategies and brief creative/technical requirements.
• First-Party Data Growth: Ensure all digital activities align with our first-party data strategy, transforming user interactions into deep, high-value customer relationships.

What will you bring?

We are searching for a tech-savvy, commercially minded professional who combines precise attention to detail with a passion for delivering a premium user experience.

• 3 years of experience in digital marketing, eCommerce operations, or customer relationship marketing (CRM).
• Proven experience managing product ranging, listing optimization, and content publishing in a D2B, B2B, or retail eCommerce environment.
• Hands-on capability in Salesforce Marketing Cloud (SFMC) or a similar enterprise-scale marketing automation platform (including audience management and automated campaign execution).
• Comfortable using data and performance metrics to make smart, optimization-led business decisions.
• A clear understanding of B2B/professional customer engagement, loyalty program dynamics, and project/delivery management methods.
• Degree qualified or equivalent practical digital marketing/eCommerce education.

Why you’ll love working for Mars

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.
• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.