Director, Brand, Sponsorship & Centurion (12 Month Secondment)
American Express
The Director, Brand, Sponsorship & Centurion will lead a high-performing team responsible for shaping and communicating the American Express brand promise, delivering differentiated sponsorships and member experiences, and driving the strategic direction and customer value proposition of the Centurion portfolio across ANZ. This role is accountable for strengthening brand relevance, deepening customer engagement and loyalty, and delivering innovative experiences and propositions that drive business growth.
Working across local and global teams, the Director will oversee key partnerships, agency relationships and strategic initiatives that support enterprise-wide priorities and deliver exceptional customer outcomes. The Brand, Sponsorship & Centurion team has an enterprise-wide remit, managing campaigns, experiences, partnerships and customer propositions that work across B2B and B2C audiences to support business priorities and drive enterprise goals.
- 15+ years of experience across brand, sponsorship, customer marketing, premium products, portfolio management or related disciplines, with a proven track record of delivering customer and business growth outcomes.
- Demonstrated experience developing and executing enterprise-wide brand, sponsorship, customer and portfolio strategies, ideally within premium customer segments.
- Strong strategic and commercial acumen, with the ability to identify growth opportunities, evaluate investments and drive sustainable business performance.
- Proven portfolio management experience, including ownership of complex strategic initiatives, customer value propositions and significant investment budgets.
- Strong financial and analytical capabilities, with the ability to leverage data, customer insights and market intelligence to inform decision-making and optimise outcomes.
- Proven success in developing and managing strategic partnerships, sponsorships and customer experiences that strengthen brand equity and customer loyalty.
- Experience leading integrated marketing strategies, including media planning, creative development, communications and agency management.
- Exceptional stakeholder management and influencing skills, with the ability to build strong relationships and align diverse local and global stakeholders around shared objectives.
- Strong governance, risk and compliance orientation, with experience balancing innovation, customer outcomes and operational excellence.
- Exceptional people leadership skills, with a demonstrated ability to build high-performing teams, develop talent and foster an inclusive and engaged culture.
- Outstanding communication and presentation skills, with the ability to influence senior leaders and represent the organisation both internally and externally.
- Ability to manage multiple priorities in a fast-paced environment while maintaining a strong focus on execution and results.