PR Coordinator

Hi! We’re Go-To, and we’ve been looking for you.

A Little Bit About Us

We love skincare and think we’re pretty good at making it. Our specialty is uncomplicated skincare that your skin is going to love.

About The Role

We're looking for an organised and proactive PR Coordinator to join our marketing team.

Reporting to the PR & Partnerships Manager, you'll support the execution of Go-To's PR, influencer and partnerships strategy. You'll help coordinate our influencer gifting and product seeding program, assist with creator campaigns and media relations, and support the delivery of product launches, partnerships, events and brand activations.

This is a hands-on coordination role, perfect for someone with 1–2 years' experience who's ready to build their career in PR and influencer marketing. You'll work closely with internal teams, creators, media and external partners to keep campaigns running smoothly, while also bringing fresh ideas, researching new opportunities and contributing insights that help strengthen Go-To's brand.

What You’ll Be Responsible For

• Coordinate Go-To's influencer gifting and product seeding program, including creator outreach, mail-outs, tracking and reporting.
• Support the delivery of influencer campaigns by coordinating briefs, contracts, timelines, content approvals and campaign reporting.
• Assist with media relations by supporting pitching, coordinating product send-outs, responding to enquiries and maintaining media lists.
• Help coordinate product launches, events, partnerships and brand activations, ensuring timelines, logistics and assets are delivered on schedule.
• Research new creators, media opportunities and industry trends, sharing recommendations and insights with the wider marketing team.
• Maintain accurate campaign reporting, influencer databases, budgets, invoices and PR documentation.
• Work collaboratively across Brand, Creative, Digital and Community to support integrated campaigns.

What We’re Looking For

• 1–2 years' experience in PR, influencer marketing, communications or brand marketing.
• Strong organisational skills with the ability to juggle multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Confidence building relationships with creators, media, agencies and external partners.
• A proactive attitude and willingness to take ownership of your work while learning from experienced marketers.
• An interest in social media, PR, influencer marketing and the beauty industry.
• Someone who's curious and detail-oriented.

The Important Bits

At Go-To, we make things fun that have no right to be. We’re a small but growing company that values creativity, cleverness, collaboration and culture. We love fun parties, full biscuit tins, flexibility and a healthy work-life balance. And yes, we also like the colour peach—in moderation.

We don’t consider race, religion, colour, national origin, age, gender, disability, marital status, or your feelings about pineapple on pizza when recruiting.

Does this sound like you? We hope so. Apply now.