Lifecycle & CRM Specialist

• Permanent Full-Time role - Melbourne Based
• Professional Growth and Development Opportunities
• Hybrid Working Arrangements

Compare Club helps Australians make clearer, more confident decisions about their everyday financial needs — from health insurance to energy to life admin essentials. We’re a fast‑growing, data‑driven business, and our CRM program plays a huge role in how we connect with customers at the right moment with the right message.

This role is ideal for someone who loves fast‑paced marketing, smart experimentation and getting campaigns out the door that actually move the needle. If you enjoy juggling calendars, building segments, running A/B tests and making sure every send hits the inbox looking sharp, you’ll fit right in.

What You’ll Be Doing

• Plan and execute acquisition campaigns across email and SMS, including promos, reactivation and seasonal sends.
• Own the campaign calendar and coordinate copy, creative, segmentation and send‑times for smooth, high‑quality launches.
• Run rapid A/B tests on subject lines, content, timing and segments to lift opens, clicks and conversions.
• Monitor deliverability, maintain list health and manage sender reputation, including authentication and IP/domain practices.
• Perform rigorous QA on renders, links, tracking and segmentation before every send.
• Build targeted segments using behavioural, funnel and lifecycle insights.
• Analyse performance and translate data into actionable campaign improvements.
• Drive innovation through new CRM features, AI personalisation, advanced segmentation and template/channel improvements.
• Collaborate cross‑functionally with Design, Content, Product and Data to deliver cohesive, high‑impact campaigns.
• Ensure compliance with financial product regulations, disclaimers and approval processes across all communications.

What You Bring

• 3–5+ years in CRM, lifecycle or email marketing (ideally B2C).
• Hands‑on experience with Braze, Klaviyo, SFMC or similar.
• Strong A/B testing and analytics mindset — you know how to read the numbers and act on them.
• Solid grasp of deliverability basics (list hygiene, SPF/DKIM, sender reputation).
• Comfortable tweaking HTML/CSS/Liquid when needed.
• Highly organised, detail‑driven and great at managing multiple deadlines.
• Clear communicator who can turn metrics into insights.

If you’re excited about creating exceptional customer experiences and driving loyalty through innovative marketing strategies, we’d love to hear from you. Apply now and join our dynamic team at Compare Club.