Head of Brand & Acquisition

About CBUS

Created by workers, for workers, CBUS Super is one of Australia’s most successful Superannuation funds. For over four decades we’ve proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we’ve been recognised for the benefits provided to our members and our innovative investment approach. All while staying committed to our member first ethos as a proud Industry Fund.

About the role

The Head of Brand and Acquisition leads the delivery of CBUS’ brand and acquisition strategy and plan, bringing together integrated marketing campaigns and content strategies across digital, social and traditional channels to strengthen the brand’s position in the market, build brand demand and affinity, with the objective of driving short-term and longer-term sustainable member growth outcomes.

As a member of the Brand, Marketing & Digital Experience Leadership team, this is a critical leadership role, responsible for shaping team performance and delivering high-impact brand and acquisition outcomes. Working closely with the Group Head of Brand, Marketing & Digital Experience, executive stakeholders, the Board and external media and creative agency partners, you will influence strategy, champion data-led decision making and ensure campaigns deliver measurable impact, while strengthening CBUS’ brand presence and member advocacy.

Key Accountabilities

• Lead and execute the CBUS brand and acquisition marketing strategy to drive awareness, consideration, engagement and member growth across paid and organic channels.
• Lead, inspire and develop a high performing team while managing budgets and campaign performance, providing actionable insights and reporting to support areas of focus.
• Deliver integrated data-led campaigns across ATL, digital and social channels, optimising performance, informed by leveraging marketing mix modelling and brand tracking.
• Create strong relationships with external agency partners (Media and Creative) to influence and deliver strategic outcomes aligned to business objectives.
• Oversee brand governance and identity to ensure consistency of application across all internal and external touchpoints.
• Oversee the management of the Social Media channels for CBUS including the development and execution of an engaging content strategy and timely moderation of member interactions.

What will you bring?

• Extensive experience leading brand and acquisition marketing functions within complex, regulated environments, preferably in Financial Services industry.
• Strong background in brand strategy and architecture, growth marketing, performance (digital) marketing and customer acquisition.
• Proven track record delivering integrated marketing campaigns that drive measurable growth across digital, social and traditional (ATL) channels
• Proven track record in building high performing teams and adapting to the changing landscape of marketing with innovation and impact.
• Exceptional stakeholder management and communications skills with the ability to present and influence at executive level and cross-functionally.
• Strong storytelling ability backed by data and insight.
• Deep understanding of consumer behaviour, brand positioning and digital marketing trends with a curious mindset to continuously learn.

You’re a contemporary marketing leader who understands how to operate in a complex and highly regulated environment. You balance creativity with strong governance, risk and compliance awareness and partner closely with your stakeholders in these areas.

Belong at CBUS

We value difference, and embrace people with diverse backgrounds, experiences, gender identities, abilities and thinking styles. We believe that, with diversity of perspectives and experiences, you get better teams and outcomes. We’re looking for people of all genders, races, nationalities, orientations and of all abilities to join us.

We’re keen to hear from you

If you've read through the requirements of this role and you feel like you haven’t fully met the criteria, we would still encourage you to apply. We're aware of accessibility barriers when it comes to applying for a job and we want to help. If you require assistance with your application, please contact our Talent Acquisition Team via [email protected]

Like to know more about working with CBUS? Visit our website cbussuper.com.au/careers

Applications Close: Friday 24th July

This is a full time-position based in Melbourne.

Agencies, please note: All CBUS vacancies are managed by our internal Talent Acquisition Team. Should external assistance be required we will reach out to our preferred agency partners, thank you.