Sustainable Destination Development Coordinator

• Band 8 Annualised Salary $135,657 - $150,620 + super
• Lead the delivery of Ballarat's long-term visitor economy and destination development strategies
• Drive major tourism investment, partnerships and industry growth across Midwest Victoria
• Manage and inspire a high-performing team while building strong stakeholder relationships

About The Role

Are you passionate about creating vibrant destinations, growing tourism industries and delivering meaningful economic outcomes?

The City of Ballarat is seeking an experienced and visionary Coordinator Sustainable Destination Development to lead the implementation of the Ballarat sustainable destination management plan and support the strategic growth of Tourism Midwest Victoria. This is a unique opportunity to influence the future of one of regional Australia's most exciting and evolving visitor destinations.

Reporting to the Executive Manager Visitor Economy, you will lead destination development initiatives that strengthen the visitor economy across Ballarat, Moorabool, Pyrenees, Hepburn and Golden Plains. You will work closely with industry, government, community stakeholders and the Tourism Midwest Victoria partnership to deliver sustainable tourism growth, attract investment and enhance visitor experiences.

Key Responsibilities Include

• Leading the implementation of the Ballarat sustainable destination management plan and relevant Tourism Midwest Victoria strategies.
• Driving tourism industry development, capacity building and business growth opportunities.
• Securing investment through grants, partnerships, business cases and funding submissions.
• Managing visitor servicing operations and destination development programs.
• Building and maintaining influential relationships across government, industry and community sectors.
• Developing and growing Tourism Midwest Victoria membership and corporate partnership programs.
• Overseeing research, data analysis and market intelligence to inform strategic decision making.
• Managing a multidisciplinary team and supporting a culture of innovation, collaboration and excellence.
• Identifying and delivering opportunities to grow business events, conferences and visitation throughout the region.

This role offers the opportunity to make a genuine impact on regional prosperity while helping position Ballarat and Midwest Victoria as a leading sustainable tourism destination.

About You

You are a strategic and commercially minded tourism professional who thrives on turning ambitious plans into real-world outcomes. You bring strong leadership skills, a collaborative approach and a deep understanding of the visitor economy sector.

To Be Successful In This Role, You Will Demonstrate

• Tertiary qualifications and/or extensive experience in tourism management, destination development, business or a related field.
• Proven experience leading tourism, visitor economy or destination development initiatives from strategy through to delivery.
• Strong project management experience, including delivering complex projects within competing priorities and tight timeframes.
• Experience developing business cases, securing funding, managing budgets and identifying investment opportunities.
• Strong stakeholder engagement, partnership development, negotiation and influencing skills.
• Demonstrated success working with government, industry, business and community stakeholders.
• The ability to analyse market trends, visitor data and research to inform strategic direction.
• Experience leading, mentoring and developing teams in dynamic environments.
• A passion for sustainable tourism, regional development and creating exceptional visitor experiences.

Most importantly, you will be an energetic leader who can bring people together, inspire industry confidence and champion the future growth of Ballarat and Tourism Midwest Victoria.

Be Part Of Something More

Join us in making a real difference to the lives within our community. Working for City of Ballarat you will be part of a team that values honesty, transparency and accountability in everything we do. We believe in the importance of valuing every Individual and working together to support the community. Together we create a supportive and inclusive environment where everyone can thrive and make a positive impact.

Benefits

There’s more to remuneration than just salary.

Here Are Some Key Benefits You Might Value

• Learning and development programs
• Flexible work policies
• Employee benefits program
• MyWellbeing initiatives

To Apply

To apply for this position please click on the apply button and submit your application. The closing date for this position is 11:59pm on 28 July 2026.

Please ensure that you provide a cover letter, current resume and answers to the key selection criteria as outlined in the attached Position Description.

The successful applicant will be required to undergo a full employment medical and police check.

Contact

For any additional questions, please contact Amy Maiden, Executive Manager Visitor Economy on ***email_hidden***

At the City of Ballarat, we celebrate diversity and strive to create an inclusive, flexible workplace where everyone feels welcome. We encourage applicants of all backgrounds, identities, and abilities to apply. If you need any support during the recruitment process, reach out to us at [email protected]

We’re proud to be a child-safe organisation, committed to protecting children and young people from harm. Our culture promotes their safety and wellbeing, and we require all successful candidates to undergo relevant screening, including a Working with Children Check and criminal history check.