Social Media Manager

About REIGNER

REIGNER is a Melbourne-based fashion label creating custom suits for hedonists.

We don't make corporate uniforms or traditional tailoring. We create one-of-one garments that blur the line between luxury fashion and art. You’ll see embroidered suits, western-inspired tailoring and plenty of statement wedding pieces.

Every piece is designed in Melbourne and crafted to order in Bali, working closely with each client to create something completely unique. Our clients come to us because they don't want to look like everyone else.

Our brand lives at the intersection of fashion, music, nightlife, weddings and creative culture, and we're looking for someone who can bring that personality to life across every digital touchpoint.

This is an opportunity to take ownership of the social presence of a growing luxury fashion label. Not simply execute content, but shape how people experience the REIGNER brand online.

The Opportunity

Pay will be $35-40 per hour depending on skills and experience. The position will be 2-3 days per week, starting casually with opportunity to move part-time.

We're looking for an experienced Social Media Manager / Content Creator who can confidently run our social channels with minimal supervision. This is not an entry-level scheduling role.

You'll be responsible for planning, creating and publishing engaging content while continually improving our reach, engagement and community growth. We're after someone who understands social media strategy just as much as they understand creating beautiful content.

You'll work closely with the Creative Director while independently managing the day-to-day execution of REIGNER's digital presence.

Key Responsibilities

Social Media Management

• Own and manage REIGNER's Instagram, TikTok, Pinterest, LinkedIn and Facebook presence
• Develop monthly content calendars aligned with campaigns, launches and business objectives
• Write engaging captions and platform-specific copy
• Schedule and publish content across all platforms
• Manage community engagement including comments and messages where required
• Grow followers, engagement and overall brand awareness through proven social strategies

Content Creation

• Film and edit short-form video content for Instagram Reels and TikTok
• Capture behind-the-scenes studio content
• Create engaging lifestyle and product-focused content
• Coordinate and organise UGC creators and customer content
• Assist with photoshoot planning and creative direction
• Manage and organise photo and video assets

Marketing & Campaigns

• Develop creative concepts for product launches and seasonal campaigns
• Design and schedule EDMs
• Support Meta advertising with creative asset production
• Create graphics and digital marketing assets as required
• Assist with website content including imagery and product descriptions as required

Strategy & Reporting

• Monitor trends and identify opportunities relevant to the brand
• Analyse content performance and recommend improvements
• Reach
• Engagement
• Audience growth
• Content performance
• Recommendations for future strategy

What We're Looking For

We're looking for someone who can demonstrate proven success growing social media accounts, not just posting content.

You should have:

• Proven experience managing social media accounts independently
• Strong understanding of Instagram and TikTok best practices
• Experience creating content that drives engagement and audience growth
• Excellent copywriting skills
• High-level video filming and editing skills
• Strong visual design skills and attention to detail
• Experience using Adobe Creative Suite (particularly Photoshop, Illustrator and Premiere Pro) or equivalent creative software
• Experience using scheduling platforms such as Meta Business Suite or similar
• Strong organisational skills with the ability to manage multiple projects simultaneously
• Confidence working autonomously
• A genuine interest in fashion, tailoring and creative industries

Bonus points if you have experience with:

• Meta Ads creative
• Klaviyo or Mailchimp
• Shopify
• Photography
• Fashion or luxury brands

What Success Looks Like

Within your first six months you will have:

• Increased engagement across our social platforms
• Built a consistent and recognisable content style
• Built templates for frequent content styles such as production videos
• Improved posting consistency and planning
• Developed successful launch campaigns
• Created a library of quality photo and video assets
• Helped strengthen REIGNER's brand presence across digital channels

Why Join REIGNER?

• Work with a unique luxury fashion label unlike anything else in Australia
• Creative freedom to shape the brand's digital voice
• Work directly with the founder
• Flexible hours and days
• Opportunity to grow as the brand expands
• Be part of creating garments for artists you know and love on stage

To Apply

Please email the following to ***email_hidden***:

• Your CV
• A link to your portfolio or examples of previous social media work
• A creative intro video (maximum 60 seconds) introducing yourself and showing us why you'd be a great fit for the role. We want to see your personality and video skills, so make sure these shine.

We're far more interested in creativity, initiative and proven results than years of experience.

If you're someone who lives and breathes social media, understands branding, and knows how to build an engaged online community, we'd love to hear from you.