Marketing & Social Coordinator

FELLR is a lifestyle beverage brand born from the beaches of Sydney during lockdown in 2020, with a simple ambition: to create refreshing drinks that people are genuinely stoked to share with their friends.

In the last six years, FELLR has grown into one of Australia's most loved independent beverage brands. Never doing things the conventional way. From the beginning, FELLR has forged its own path — building a brand that taps into youth culture through music, surf, fashion and art, and forming genuine relationships with partners and brands who share that same spirit.

From taking over some of Australia's best music festivals to partnering with some of the country's most exciting brands — we've recently capped it off by winning the Venues NSW contract, giving us pouring rights at Accor Stadium, CommBank Stadium, McDonald Jones Stadium and WIN Stadium.

Now we're entering a hugely exciting time for the brand. We're expanding nationally, launching an exciting new range of products, and building toward international expansion over the coming years. We want people who are genuinely stoked to wake up every day knowing they're helping build something from the ground up — people who want to have fun doing it, and who care about the craft as much as the results.

THE OPPORTUNITY

The Marketing Coordinator is the day-to-day heartbeat of FELLR's brand presence. You'll run the social channels, oversee creator engagement, support activations, keep the content calendar alive and help build the kind of brand that people are excited to talk about. You'll work closely with the Marketing Manager and be the boots-on-the-ground person who keeps FELLR showing up in the right places, at the right time, in the right way.

This is a hands-on role. You'll be writing captions, filming behind-the-scenes content, helping at events, managing creator relationships, pitching ideas and keeping a finger firmly on the pulse of what's happening in culture. If you're someone who thinks in content and lives on TikTok, enjoys getting out & about, we want to hear from you.

KEY RESPONSIBILITIES

Social media & content

• Own the day-to-day management of FELLR's Instagram and TikTok — posting, scheduling, engaging and growing the community
• Create and capture content at events, shoots, activations and in everyday moments — phone-first, native-feeling, on-brand
• Help build and maintain the monthly content calendar across all products and platforms
• Monitor trends, sounds, formats and cultural moments — and bring ideas to the team before they peak
• Manage UGC — finding, curating and re-sharing content from the FELLR community
• Support paid social activity by flagging top-performing organic content for amplification

Creator & influencer relationships

• Manage day-to-day relationships with FELLR's creator network — briefing, coordinating deliverables and tracking content
• Help identify new creators and cultural voices who align with the FELLR world
• Coordinate gifting, seeding and product sends to creators, media and brand partners
• Keep a close eye on creator content — making sure it lands on brief, on time and on brand

PR & earned media support

• Support the execution of FELLR's PR strategy — drafting content, coordinating media sends and managing follow-ups
• Help maintain a media contact list and build relationships with relevant journalists, editors and culture writers
• Keep an eye on what's being written about FELLR and our category — flagging coverage and opportunities
• Help draft press materials, pitch notes and media recaps

Events & activations

• Help plan and coordinate FELLR events and activations — from logistics and run sheets to supplier coordination and on-the-ground execution
• Be present at key events — festivals, brand activations, music events and trade nights — capturing content and representing FELLR on the ground
• Manage event assets, stock coordination, venue communication and post-event reporting
• Support the Marketing Manager and Field Manager with broader activation planning

Brand partnerships & admin

• Support the coordination of brand partnerships — tracking deliverables, managing communication and ensuring assets are delivered on time
• Manage brand partner events, ensuring stock is supplied on time, FELLR brand is visible, and social content is captured and activated afterwards
• Maintain organised marketing files, asset libraries, campaign calendars and approval records
• Assist with purchase orders, supplier coordination and general marketing administration
• Help prepare recaps and reports covering social performance, event outcomes and campaign results

WHAT WE'RE LOOKING FOR

Experience

• 1–2 years in a marketing, social media, events, PR or brand coordinator role — in-house or agency
• Experience managing social channels and creating content for Instagram and TikTok
• Exposure to events, activations or brand partnerships — and comfortable being on the ground
• Experience in drinks, music, fashion, lifestyle or a cultural brand is a strong plus

Skills

• Native on social — you understand TikTok and Instagram inside out, not just as a user but as a content creator and community manager
• Strong eye for content — you know what looks right, what will stop the scroll and what feels authentically FELLR
• Organised and reliable — hihgly organised, action orientated. You keep the calendar tight, meet deadlines and don't let things fall through the cracks
• Confident communicator — comfortable talking to creators, venue managers, journalists and suppliers
• Comfortable with basic design tools — Canva, CapCut or similar for quick-turn content creation

Who you are

• Genuinely plugged into Australian culture — you know what's on, who's coming up and what people are talking about
• Excited by the idea of getting around Australia and being at the events and places FELLR shows up
• Proud of the craft — you care about a caption being right, a post going up at the right time, a creator brief being sharp
• A self-starter — you don't wait to be told what to post. You see the opportunity and you move
• Someone who genuinely loves independent brands — and wants to help build one

WHAT WE OFFER

• Competitive salary package commensurate with experience
• Real ownership of the marketing function — strategy, budget, team and execution all yours
• Direct access to the Co-Founders — no layers, no politics, fast decisions
• The chance to put your fingerprints on an independent Australian brand at its most exciting inflection point
• A culture that values ideas, execution and getting things done
• FELLR product allowance — obviously
• Regular interstate travel for activations, events and distributor engagement

HOW TO APPLY

Send your CV and a short cover note to ***email_hidden*** with the subject line Marketing Manager Application.

Show us a Instagram or TikTok campaign or project you've done, we want to see how you think in content. Tell us about a brand, event or cultural moment that you think has been done brilliantly through socials recently, and why.