Marketing Strategy Lead

About the role

The Marketing Strategy Lead plays a key role in shaping insight-led marketing strategies and bringing our customer value propositions to life across Cbus’ member, employer and industry segments.

Reporting to the Senior Manager, Marketing Strategy & Planning, this role translates data-driven insights into clear, actionable plans that enable effective go-to-market execution. Working collaboratively with brand, acquisition, lifecycle, digital and content teams, the role ensures segmented messaging and integrated omni-channel campaigns are aligned to drive growth.

Key Responsibilities

• Develop and refine customer value propositions across key segments, translating insights into strategies that drive member and employer growth
• Turn research, behavioural data and market insights into clear, structured and actionable marketing propositions
• Design and deliver research initiatives to inform marketing strategy and identify growth opportunities
• Create clear, actionable strategic briefs, including audience definition, messaging frameworks and success measures
• Enable effective go-to-market execution by developing propositions and briefing materials for cross-functional marketing teams
• Partner closely with brand, lifecycle, digital, product and content teams to ensure alignment between strategy and delivery
• Conduct market and segment analysis to identify targeting, engagement and growth opportunities
• Support prioritisation of segments, initiatives and propositions aligned to business and marketing objectives
• Ensure all outputs are evidence-based and meet governance and documentation standards
• Contribute to broader marketing strategy initiatives, including presentations, reporting and stakeholder communications

About you

• Demonstrated experience in marketing strategy, insights, proposition development or campaign planning
• Proven experience working with cross-functional marketing teams (campaigns, digital, content) to deliver go-to-market outcomes
• Strong ability to translate data and insights into clear, actionable marketing outputs
• Highly structured thinker with strong problem-solving capability
• Ability to develop clear, concise and high-quality strategic briefs and documentation
• Excellent communication skills with the ability to engage and influence a broad range of stakeholders

About Cbus

Created by workers, for workers, Cbus Super is one of Australia’s most successful Superannuation funds. For almost four decades we’ve proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we’ve been recognised for the benefits provided to our members and our innovative investment approach. All while staying committed to our member first ethos as a proud Industry Fund.

We want to hear from you

If you've read through the requirements of this role and you feel like you haven’t fully met the criteria, we would still encourage you to apply. We're aware of accessibility barriers when it comes to applying for a job and we want to help. If you require assistance with your application, please contact our Talent Acquisition Team via [email protected]

Like to know more about working with Cbus? Listen to some of our videos with members of the Cbus team on our website, cbussuper.com.au/careers

Applications Close: 23rd July 2026

Agencies, please note: All Cbus vacancies are managed by our internal Talent Acquisition Team. Should external assistance be required we will reach out to our preferred agency partners, Thank you.