Campaign Manager

Are you ready to join the winning team at The Lottery Corporation?

We power Australia's biggest lottery games - and we're one of the world's top-performing lottery businesses. As the home of The Lott and Keno, we're building on decades of excitement and life-changing wins, bringing our games to every state and territory except WA.

For more than a century, we've been playing our role in creating positive impacts by delivering winning moments every day to our people, our customers, retailers, partners and our community.

But we're not standing still. We're evolving into an entertainment company - more customer-obsessed, more agile and driven by real outcomes.

Because at our core, it's simple: we create winning moments - and we're building the next chapter as the team behind Where Australia Comes to Play.

Join us!

Execute and optimise customer acquisition campaigns across our brands, turning media plans into high-performing activity that drives prospecting, audience growth and business outcomes.

Working closely with Planning and Media Marketing Managers, you'll manage campaign delivery across social, display, video, native, sponsorships and emerging channels, overseeing budgets, performance and optimisation to maximise results.

You'll be hands-on in the platforms, building and managing campaigns, analysing data and insights, and partnering with internal teams to deliver seamless execution across both programmatic and non-programmatic channels.

This role is suited to a digitally savvy marketer who thrives on execution, uses data to guide decisions, and is passionate about delivering measurable growth through continuous testing, learning and optimisation.

What you'll do

• Develop and implement advanced performance media campaigns including programmatic, direct buying, video, mobile, social ads and native advertising, connected TV, YouTube etc.
• In depth reporting and analysis of campaign performance to leverage learnings to support media mix modelling and future campaign strategy.
• Maintain existing campaign automations and identify further optimisations/automations that would assist the Performance Marketing team.
• 1st and 3rd party audience curation and management within ad platforms.
• Ensure media is optimised towards business outcomes, ranging from awareness to retention.
• Collaborate with brand marketing and external agency teams to ensure that all campaigns utilise are representative of the current consumer, customer, and brand landscape.
• Manage publisher and ad platform relationships.
• Champion experimentation and identification of new opportunities for your brands.
• Identify opportunities to optimise campaign structures, processes, reporting, and automations.

What you'll bring

• Tertiary qualifications in marketing, technology, or data related fields preferred.
• Minimum of 7 years' experience in digital or performance marketing.
• At least 4 years' experience managing and operating Google Ads campaigns.
• Experience in digital media planning and buying, media strategy experience desirable.
• Experience navigating and implementing ad tech solutions.
• Experience in analysing medium to large datasets.
• Strong understanding of web and app analytics suites.
• Experience managing a direct report.

What you'll get

Not only will you receive an awesome candidate experience from our caring Talent team, but you'll get a genuine feel for who we are and what it's like to be part of our team.

The benefits of working with The Lottery Corporation are pretty good. Just to name a few:

• Balance work and life with our 'flex for great outcomes' approach - hybrid working, plus a range of generous leave options.
• Reward and recognition programs at all levels. Your hard work won't go unnoticed.
• Ignite your potential with our dedicated learning and development platform to support your bright future.
• We empower careers to grow from within. 50% of all roles in 2025 were filled by our own people, proving that your next opportunity is already here!
• A true sense of belonging. We're committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Support, employee inclusion networks and diversity memberships and celebrations.
• Make positive impacts with opportunities to volunteer with our community partners. We'll also dollar match fundraising efforts of our employees lending their support to registered charities.

If this role is of interest to you and you're ready to spark possibilities with The Lottery Corporation, but don't feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply.

We're committed to providing a safe, respectful and supportive work environment. We encourage you to let us know if we can make any accommodations, so the process can be more user friendly for you.

We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past and present.

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