Marketing Coordinator (Festival Content & Delivery)

Position Purpose

The Marketing Coordinator (Festival Content & Delivery) supports the delivery of Melbourne Fringe's marketing and communications activity across the Festival campaign period. This is a hands-on, execution focused role centred on content creation, social media, website updates and the practical day-to-day work that brings the Festival's brand to life, helping the team move fast, stay consistent, and tell great stories across every channel.

Role Summary

Working closely with the Marketing Campaigns Manager and the broader Marketing team, this role is all about making things happen. You'll be creating and editing video content, capturing and scheduling social media, building and updating website pages, assisting with artist and venue advertising, and helping deliver the physical and logistical elements of the Festival, from signage to photoshoots.

This is a role for someone who is comfortable picking up a camera, comfortable in a content scheduling tool and a CMS, and just as comfortable helping carry a sign to a venue site. You're a maker and a doer, someone who takes a creative direction and runs with it, and who takes pride in the quality and consistency of what they put out.

Social Media & Content Creation

• Support the creation and scheduling of organic social content across Melbourne Fringe's channels in line with Campaign Content Plans.

• Shoot, edit and produce video content for use across social media, including Reels, Stories, TikTok and short-form campaign assets.

• Monitor and respond to social media interactions to ensure timely, on-brand engagement.

• Assist with the creation of digital assets and marketing collateral in line with brand guidelines.

Website Content & Digital Updates

• Build and update pages on the Melbourne Fringe website using the organisation's CMS, ensuring content is accurate, on-brand, and published to schedule.

• Create and update audience-facing content including event listings, landing pages, campaign pages and information guides.

• Assist with basic website quality checks, reviewing pages for broken links, formatting issues, and content accuracy ahead of key campaign milestones.

• Work with the Marketing Campaigns Manager to ensure website content reflects current campaign priorities and is updated in a timely way throughout the Festival period.

• Support the uploading and management of digital assets including images and video across web platforms.

Advertising & Campaign Support

• Assist with the implementation of artist, venue and partner advertising bookings across digital channels.

• Support the Marketing Campaigns Manager with the day-to-day execution of paid and organic campaign activity.

Documentation & Content Capture

• Assist with the delivery of the organisation's documentation schedule, including coordinating photoshoots and managing photographic consent.

• Support content capture and archival processes throughout the Festival period, ensuring assets are correctly filed and accessible to the team.

• Assist with media relations activity and the preparation of press materials as required.

Signage & Logistics

• Support the logistics, installation and delivery of Festival signage across key sites.

• Assist with the setup and pack-down of signage and marketing infrastructure at Festival venues.

• Help maintain signage inventory and support the team with physical marketing tasks during bump-in and bump-out periods.

General Marketing Operations

• Provide day-to-day support to the Marketing team across a range of tasks and projects as the Festival period demands.

• Assist with special event invitations, RSVP tracking and event logistics as required.

• Contribute to a collaborative, high-energy team culture during a fast-paced Festival period.

Here are the skills and attributes you need to bring*:

• Passion for the work of Melbourne Fringe and a commitment to cultural equity

• Demonstrated events management experience, preferably in an arts or festival context

• A strong working knowledge of the independent arts sector

• Highly developed interpersonal skills

• Strong project management, planning and problem solving skills with the ability to multi-task

• Creative thinking and resourcefulness, with the ability to think laterally

• Experience achieving fabulous things on limited budgets

• Resilience and ability to work effectively under pressure

*If you don’t yet have all of the experience, know that Melbourne Fringe is a workplace that values ongoing skills development, mentoring and training.

For more information about the role and to apply, please visit: https://www.melbournefringe.com.au/about-us/jobs-and-volunteers