Influencer Marketing Manager

A Creator & Affiliate Manager to Seed Products, Find the Unicorns, and Scale Our Revenue End-to-End

TL;DR (because attention spans are real)

We're looking for a Creator & Affiliate Manager (Influencer Marketing Manager) to own Manta's affiliate network end-to-end—from social commerce to maintaining our traditional affiliate program. You'll focus primarily on TikTok Shop, with some reach into Instagram and YouTube Shopping. The playbook is simple: seed product to a ton of creators, find the 5-10 goldmine ones who end up driving most of the revenue, and get their best content flowing straight into our paid ads.

Proficiency in English as a first language is essential for this role.

Time zone: Full-time within GMT0 - GMT+8

Location: Remote

Trial Period: All candidates will complete a paid trial assignment - more details below.

WHO WE ACTUALLY NEED (and who we don’t)

This isnotfor someone who

• Wants a side hustle or is juggling freelance work.
• Is looking for a traditional, awareness-only influencer marketing role.
• Focuses only on managing agencies or theoretical strategies rather than rolling up their sleeves and doing hands-on outreach.
• Needs step-by-step direction instead of proactively hunting down partnerships and driving revenue.

Thisisfor someone who

• Has 2-4 years of experience in creator partnerships, affiliate marketing, or social commerce - ideally on the brand side, not agency side
• Has hands-on TikTok Shop experience
• Understands social affiliate (not just traditional affiliate, and not just influencer marketing)
• Is commercially minded - you think in terms of revenue, GMV, and ROI, not just reach and vibes
• Is on top of trends and knows how to spot which creators are worth investing in
• Is a strong relationship builder who creators genuinely want to work with
• Is a self-starter - comfortable figuring things out and building the system as you go
• Has the potential (and desire) to grow into leading a bigger team down the line

WHAT YOU’LL BE DOING

Creator & Affiliate Network Ownership

• Own and grow Manta's creator affiliate network, mainly on TikTok Shop, with a growing presence on Instagram and YouTube Shopping
• Find and sign up new creators and affiliate partners, and keep the ones already working with us
• Seed products to a large number of creators, then focus your energy on the small group who actually drive results
• Build relationships with your top creators over time - regular contact, offers, tips on what content is working
• Take over VIP creator relationships from another team member as things ramp up

TikTok Shop

• Drive revenue through TikTok Shop affiliate partnerships against clear GMV and ROI targets
• Manage GMV ad campaigns tied to affiliate content (this part is simple - the real work is making sure great content is going into them)
• Work closely with our TikTok/social lead - they'll keep owning TikTok as a social channel day-to-day, but you'll increasingly have a say in how the affiliate side of TikTok runs

Traditional Affiliate Program

• Keep our existing affiliate program (run through an external network) healthy and growing modestly - this should only take about half a day to a day a week
• Make sure partners are aware of sales, promotions, and anything else they need to know
• Look for ways to get more value out of existing partner relationships

Creative Output

• Get creator content flowing regularly for both organic posting and paid ads
• Work with our creative/ads team to brief creators on what kind of content we need (for example, pushing into a new audience or campaign)
• Long term, help us rely less on paid content agencies by getting enough good creator content directly from this program

Seeding & Metrics

• Own our seeding program - deciding who gets product, tracking spend, and measuring what's working
• Own the EMV (Earned Media Value) metric and report on it regularly
• Your core KPIs: affiliate program growth and revenue, seeding efficiency, and EMV