Head of Brand and Activation

At HBF, our brand is one of our greatest assets. As we continue to evolve through significant business transformation and national growth, we're looking for a strategic brand leader to help shape how HBF shows up for members today and into the future.

As Head of Brand & Activation, you'll own HBF's brand strategy, ensuring every interaction reinforces who we are, what we stand for and why members choose us. Partnering closely with senior leaders across Marketing, Commercial and Member Experience, you'll connect business strategy with powerful brand experiences that build trust, strengthen member relationships and support commercial growth.

Leading a high performing team of brand, content and creative specialists, you'll foster a culture of creativity, innovation and excellence while ensuring every campaign, partnership and brand interaction delivers lasting impact. This role is available in either our Perth or Melbourne offices.

Your day to day

• Defining and evolving HBF's long-term brand strategy, positioning and creative direction
• Leading integrated brand and activation strategies that strengthen awareness, engagement and member advocacy while protecting the integrity of the HBF brand
• Leading major brand campaigns, sponsorships and market activations that deliver commercial and member outcomes
• Using customer insights, market trends and brand performance data to inform strategy and optimise investment
• Building and developing a high-performing Brand & Activation team, creating an environment where people thrive
• Partnering with senior stakeholders to ensure the brand supports HBF's strategic priorities, transformation agenda and long-term growth

About you

You're an experienced brand and marketing leader who understands the role a great brand plays in driving business performance. You combine strategic thinking with creative leadership and know how to translate commercial objectives into compelling brand experiences that resonate with customers.

Whether you're shaping long-term strategy, influencing executive stakeholders or inspiring creative teams, you lead from the front and bringing others on the journey.

Comfortable managing significant marketing investment, you'll bring experience overseeing large media budgets, optimising paid media, search and performance marketing strategies, and making data-driven decisions that maximise return on investment.

You also bring

• Extensive leadership experience in brand, marketing or integrated communications within a complex organisation
• A proven track record developing and executing successful brand strategies that deliver measurable business outcomes.
• Experience leading large-scale integrated campaigns across paid, owned and earned channels
• Strong commercial acumen with the ability to balance creativity, customer outcomes and business performance
• Demonstrated success leading agencies, creative teams and cross-functional stakeholders
• An authentic leadership style with a passion for developing people, fostering innovation and building high-performing teams.

HBF Benefits

• Fully subsidised Gold Hospital Insurance Cover
• Flexible working and Work from home options
• 3 additional wellbeing days off a year (on top of our standard 20 days annual and 10 days personal leave)
• 2 volunteering days per year
• 18 weeks paid parental leave
• Access to corporate discounts across a range of gyms, retail, restaurants, and hotels

Next steps

To apply click the apply button attaching a copy of your resume in line with the requirements of the role. Our recruitment and selection process includes a variety of assessment methods including reference checks, National Police Clearance and verification of working rights in Australia.

Inclusion and Accessibility

At HBF, we believe in the potential of every individual. We're committed to creating an inclusive workplace where diverse perspectives are celebrated, because they make us stronger.

We encourage applications from everyone, including Aboriginal and Torres Strait Islander peoples, people with disabilities, and members of the LGBTQIA+ community, including transgender and gender-diverse applicants.

We want you to Be You, Be Bold, and feel supported every step of the way. If you require any adjustments or alternative formats during the recruitment process, please contact us at ***email_hidden***.

To learn more about our commitments visit: Community Initiatives | HBF Health Insurance