Head of Retail - Oceania

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

Make your mark on the future of retail

At PUMA, we’re driven by speed, innovation, and a relentless focus on the consumer. As we continue to accelerate our growth across Oceania, we’re seeking a commercially astute and forward-thinking

Head of Retail to lead and evolve our store network.

This is a rare opportunity to take ownership of a high-profile retail portfolio and shape the next chapter of PUMA’s Direct-to-Consumer strategy - balancing performance, brand experience, and long-term expansion across Australia and New Zealand.

The Opportunity

This is more than a leadership role - it’s a chance to define how a global brand connects with consumers at scale.

As Head of Retail, you will lead PUMA’s Oceania retail business end-to-end, owning the commercial outcomes, elevating store experience, and building a high-performing, future-ready retail organisation. You’ll operate at the intersection of operations, merchandising, marketing, and property - bringing together multiple functions to deliver a seamless, premium in-store journey.

What You Will Own

Retail Operations Excellence

You will set the standard for what great looks like in-store- driving consistency, operational discipline, and a best-in-class consumer experience across every touchpoint.

• Define and execute the retail operating strategy across all stores
• Elevate service, visual merchandising, and brand execution standards
• Ensure best-practice compliance, loss prevention, and operational efficiency
• Partner with key external providers (logistics, payments, service partners)

People Leadership & Capability Building

You will build and inspire a high-performing retail team, creating a culture where talent thrives and performance follows.

• Lead, coach, and develop a diverse retail leadership team
• Drive succession planning, capability uplift, and talent retention
• Foster a culture of accountability, collaboration, and continuous improvement

Commercial Planning & Merchandising

You will shape the product and trading strategy to maximise performance across varying store formats and consumer segments.

• Partner with merchandising on range planning and OTB strategy
• Optimise product assortment based on store profiles and market dynamics
• Balance risk and opportunity to drive sales and margin outcomes

Brand Experience & Retail Marketing

You will ensure every store reflects the energy and identity of PUMA bringing campaigns and storytelling to life.

• Align seasonal retail marketing plans with broader brand strategy
• Execute global visual merchandising standards with local relevance
• Deliver a consistent and impactful in-store brand experience

Store Expansion & Portfolio Strategy

You will play a critical role in shaping PUMA’s physical footprint across Oceania.

• Lead retail expansion, refurbishments, and store pipeline strategy
• Negotiate leases and manage landlord relationships
• Oversee store design, build, and delivery to global standards

Strategy, Financial Performance & Growth

You will own the numbers - and the strategy behind them - driving sustainable, profitable growth.

• Deliver sales, margin, and EBIT targets
• Lead budgeting, forecasting, and performance optimisation
• Define the long-term retail roadmap, balancing full-price and outlet channels
• Collaborate across wholesale and ecommerce to deliver a cohesive market strategy

What Success Looks Like

This role is measured by both commercial and operational impact, including:

• Sales growth, gross margin, and profitability
• Store productivity and conversion metrics
• Customer experience and brand consistency
• Strength and capability of your leadership team

YOUR TALENT

Who You Are

You are a seasoned retail leader with a track record of delivering results in fast-paced, brand-led environments. You thrive on building teams, optimising performance, and scaling retail operations with precision.

• 10+ years’ experience in retail, including senior leadership roles
• Background in sports, fashion, or lifestyle retail environments
• Deep expertise in retail operations, P&L ownership, and store network management
• Strong commercial acumen across merchandising, planning, and inventory
• Experience leading both company-owned and/or franchise retail models
• Proven ability to influence cross-functional stakeholders in a matrix organisation

Why PUMA

We’re one of the fastest-growing sports brands globally - and Oceania is a key market in our next phase of growth. At PUMA, you’ll find a culture that values speed, creativity, and ownership.

• Lead a brand with global momentum and local ambition
• Shape the future of retail across Oceania
• Work with passionate, high-performing teams
• Be empowered to move fast, think big, and deliver impact

Ready to lead what’s next?

If you’re currently leading retail in a high-performance, brand-led environment and you’re ready to step into a role with genuine scale and influence - this is your opportunity to make your mark.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.