Lifecycle Marketing Specialist

About Quad Lock

Quad Lock is one of Australia’s fastest-growing companies and a certified Great Place to Work. Based in Melbourne, Quad Lock revolutionised the smartphone mounting game with our patented case-based mounting system. Originally launched in 2011, the Quad Lock range now includes mounts for Cycling, Motorcycling, Driving, Running, Marine and a range of Lifestyle options. To date, millions of Quad Lock products have been shipped to over 100 countries and sales continue to grow worldwide at a rapid pace.

About Our People

At Quad Lock not only do we work hard and love what we do, we are also a great bunch of people with a diverse range of interests. We have keen cyclists and motorbike riders, runners and car enthusiasts (of course). But did you know we also have movie buffs, musicians and entrepreneurs, but most importantly we’re all super proud to be part of the Quad Lock team.

About The Role

We're looking for a Lifecycle Marketing Specialist to own Quad Lock's lifecycle and retention marketing strategy, driving customer retention, repeat purchases and long-term customer value. Working across CRM, customer segmentation and automated lifecycle journeys, you'll use data and customer insights to create personalised experiences that strengthen engagement and maximise lifetime value.

This is an exciting opportunity for someone who enjoys combining strategy, creativity and data to deliver measurable commercial impact.

What You'll Do

Retention Strategy & Customer Lifecycle Analysis

• Analyse repurchase behaviour by segment, including time between purchases, repeat purchase rate, and lifetime value, to understand where Quad Lock loses or retains customers
• Identify the key lifecycle stages and moments where customers are most likely to lapse, and prioritise retention activity against them
• Build a clear view of customer cohorts by purchase frequency and value, and use it to shape flow and campaign targeting
• Set and track retention-specific targets (repurchase rate, time-to-second-purchase, win-back rate) and report on progress against them
• Collaborate with the broader commercial team to connect on-site behaviour and customer segmentation, ensuring the retention strategy is grounded in actual customer data rather than assumptions

Campaign Planning & Execution

• Plan and execute the send calendar, balancing promotional activity with lifecycle and content-driven sends
• Brief and produce campaign emails end-to-end: copy, design briefing, build, testing, and scheduling
• Coordinate campaign timing with performance marketing and ecommerce activity to avoid cannibalisation and maximise impact
• Manage SMS campaigns and ensure SMS is used appropriately as a high-intent, low-frequency channel

Technical Integration & Platform Management

• Support the technical integration of Klaviyo within the broader Shopify and Sanity CMS ecosystem, ensuring data flows correctly between platforms
• Own Klaviyo's technical configuration: custom properties, event tracking, and integrations with third-party apps
• Build and maintain sophisticated automation flows that go beyond standard templates, tailored to Quad Lock's customer journey and product range
• Partner with the Development team on any custom tracking, data layer, or integration work required to support flows and segmentation

Segmentation & Database Health

• Develop and maintain a segmentation framework that allows relevant, targeted communication at scale
• Monitor list health: deliverability, open rates, unsubscribe rates, and spam complaint rates across regions
• Manage suppression lists, sunset flows, and re-engagement campaigns to maintain a healthy, engaged database
• Ensure compliance with email and SMS regulations across all active markets

What You'll Bring

• Proven, hands-on experience in email marketing, CRM, or retention marketing, ideally within ecommerce or DTC
• Proficient in Klaviyo: flow building, segmentation, A/B testing, and reporting
• Advanced knowledge of sophisticated Klaviyo automation flows, including custom properties, event-based triggers, and third-party integrations
• Strong copywriting ability with an understanding of how to write for different customer segments and lifecycle stages
• Experience managing a send calendar across multiple campaign types and audiences
• Working knowledge of email deliverability, list health management, and compliance requirements
• Comfortable with data: can pull reports, interpret metrics, and form clear recommendations without needing someone to do it for them
• Understanding of retention and lifecycle metrics: repurchase rate, time-to-second-purchase, LTV, and cohort analysis

Desirable

• Experience with SMS marketing platforms (Klaviyo SMS, Attentive, Postscript or similar)
• Exposure to multi-region or international email programmes with market-specific compliance considerations
• Familiarity with Shopify and how ecommerce data flows into CRM platforms
• Exposure to Sanity CMS
• Experience briefing creative teams or producing basic email templates independently
• Background in a product-led or technical consumer brand

What it’s like to work at Quad Lock

At Quad Lock our customers mean the world to us but so does our team, by joining us you’ll be able to take advantage of the amazing perks we have on offer:

Flexible ways of working to fit your lifestyle

Health & Wellbeing allowance to invest in your wellbeing

Technology allowance to stay connected

Weekly lunch on us to enhance your team connections

Dedicated learning & development allowance for continuous growth

Access to Learna, a microlearning platform to support ongoing development

Volunteer Leave to support causes you’re passionate about

16 weeks of parental leave to support your growing families

Employee Assistance Program for team members and their families

Paid Miscarriage & Pregnancy Loss Leave (Pink Elephant) supporting families during difficult times

You’ll join a highly cohesive, vibrant and collaborative culture in a business where you can continue to build your skill set. This is a chance to grow and develop your career whilst working in an environment with colleagues that love what they do, encourage innovation and bring a contagious energy to work every day!

Discover what it’s like to be part of our team.

Quad Lock is an equal opportunity employer, committed to supporting a diverse and inclusive work environment. If you're looking to grow your career with us, we'd love to hear from you! Don’t be afraid to stand out, back your achievements and show us what makes you the best candidate for the role. Even if you don’t meet every single requirement, we encourage you to apply!

To apply, select the ‘Apply Now’ button below and tell us a bit about yourself, your experience and what interests you in the role.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.