Conversion Rate Optimisation (CRO) Manager

A leading global marketing and communications agency is seeking an experienced and commercially minded CRO Manager to join their high-performing digital team on a full-time basis. Working across two of the world's most recognisable consumer brands you will take ownership of conversion rate optimisation across their digital ecosystems, driving measurable revenue outcomes through data-led experimentation and UX optimisation.

Key Responsibilities

• Develop and own a structured CRO roadmap for the client's digital channels, aligned to product cycles, business priorities and performance targets
• Design, execute and analyse A/B and multivariate tests, validating hypotheses through qualitative and quantitative research, heatmaps, session recordings and funnel data to reduce friction and increase conversion
• Diagnose the end-to-end customer journey across product, basket, cart and checkout flows, providing optimisation recommendations across mobile, desktop, PDP, PLP and campaign landing pages
• Build and deliver monthly CRO performance reports for both Samsung and KitchenAid, communicating test results with statistical rigour and clear commercial narratives
• Partner cross-functionally with UX, Design, Analytics, Digital Production, WebOps and Account Service teams to implement recommendations, managing feedback loops across sprints
• Oversee QA of experience changes prior to deployment, maintaining strong governance over tracking, tagging and measurement

Essential Skills & Experience

• 4+ years in CRO, UX optimisation or experimentation within an agency or eCommerce environment
• Strong hands-on knowledge of A/B testing and analytics platforms including Optimizely, VWO, AB Tasty, GA4, Contentsquare, Hotjar or Adobe Target
• High competence in funnel analysis, behavioural data interpretation and conversion diagnostics
• Comfortable working across multiple concurrent tests in a fast-paced environment with strong prioritisation and documentation discipline

How to Apply

Please send your tailored resume to ***email_hidden***