Product Strategy Director

Life at QMS Media? It’s Anything but Ordinary!

At QMS Media, we bring creativity and innovation to the world of outdoor advertising, delivering impactful solutions with digital billboards, street furniture, and beyond. Our Product Strategy team plays a pivotal role in shaping the future direction of our product offering, ensuring we deliver exceptional value to clients and audiences alike. We’re collaborative, curious and driven to make an impact — if that sounds like you, read on.

Proud to be a WGEA Employer of Choice for Gender Equality since 2017 and with our Reconciliation Action Plan endorsed by Reconciliation Australia, we at QMS Media are committed to an inclusive workplace where everyone thrives, and where the rights, culture, and contributions of Aboriginal and Torres Strait Islander peoples are celebrated and respected.

What you'll be up to

• Lead the development and execution of product strategy across our portfolio, aligning commercial, editorial and technical priorities to drive growth and audience engagement;

• Define long-term product roadmaps, prioritise initiatives based on customer insight, market trends and commercial impact, and translate strategy into clear workstreams for cross-functional teams

• Work closely with senior stakeholders (sales, operations, engineering and marketing) to ensure strategies are commercially viable and operationally deliverable;

• Oversee and mentor a small team of product managers and analysts, fostering capability, accountability and a customer-centred mindset;

• Drive a rigorous, evidence-led approach to decision making through research, experimentation and metrics (KPIs, OKRs);

• Represent product strategy externally where required, including client forums and industry events;

• Ensure compliance with relevant regulations and that product development reflects our commitments to accessibility, safety and cultural respect.

What we’re looking for

Proven experience (typically 7+ years) in product strategy, product management or a related role, preferably within media, advertising technology, digital platforms or a fast-moving consumer environment;

• Demonstrated success building and delivering product roadmaps that achieved commercial and customer outcomes;

• Strong stakeholder management skills with the ability to influence senior leaders and translate strategy into operational plans;

• Experience leading and developing high-performing teams;

• Excellent analytical skills and comfort with quantitative and qualitative research methods;

• Exceptional communication skills, able to present complex ideas clearly to different audiences;

• Tertiary qualification in business, technology, design, marketing or a related discipline (desirable but not mandatory).

What’s in it for you?

• A collaborative and supportive work environment where your strategic thinking will shape products used by thousands;

• Significant opportunities for professional development, mentorship and cross-functional exposure;

• A workplace that values curiosity, creativity and diverse perspectives;

• Career progression in a growing business that invests in its people.

The Perks

Paid Parental Leave: Employer-paid parental leave for primary and secondary carers for when your family grows.

EAP: Professional wellbeing support services for you and your family, including counselling, nutritional coaching, financial coaching, 24/7 crisis counselling, and First Nations mental health and wellbeing support.

Wellbeing Gateway App: Access tools and resources to support you and your family’s wellbeing journey including meditations, workouts, recipes, wellbeing programs and wellbeing tracking

Health Program: Annual vaccinations, skins checks, healthy lifestyle checks and mental health first aid training.

Employee Benefits: Access meaningful savings in the areas that matter most with discounts on groceries, utilities, gym memberships, food and entertainment, health insurance and more!

Learning and Development: Transform the way you learn, grow and engage with an annual program of technical and human skills.

Whether you’re ready to lead product strategy at scale or looking for a role where your ideas will be heard and acted upon, your ‘out of the ordinary’ adventure starts here - Click Apply now!

At QMS Media, fairness and equity are at the heart of our talent acquisition process. We know that many from marginalised groups may hesitate to apply unless they meet 100% of the requirements. But here’s the thing—we value diverse perspectives and unique experiences, even if they don’t fit the ‘traditional mould’. If you’re unsure whether you tick every box, we encourage you to apply anyway – imposter syndrome and confidence gaps are real! We’re excited to hear from you!