Social & PR Specialist

Social, Digital & PR Specialist

We're working exclusively with a well-regarded Australian menswear brand to find a Social, Digital & PR Specialist to join their Brand and Marketing team. This is a full-time, in-office role based in their Sydney support office — a genuine opportunity to own the brand's presence across both earned and owned channels.

The business has a strong identity, loyal customer base and clear seasonal campaign structure. They need someone who can bring the same level of craft to a press pitch as they do to a TikTok — and who knows how to connect the dots between content, media relationships and performance data.

What you'll be doing

Social Media

• Develop and execute a social media strategy aligned to seasonal campaigns and brand priorities
• Own the content calendar across Instagram, TikTok, Facebook, LinkedIn and emerging platforms
• Create and publish platform-native content — Reels, TikToks, Stories, carousels — that drives reach and engagement
• Manage influencer and content budgets, and publishing tools for efficiency
• Maintain consistent brand voice, visual identity and storytelling across all channels
• Manage day-to-day community engagement across comments and DMs

Earned Media & PR

• Secure digital PR placements in collaboration with the digital marketing team to support SEO/GEO rankings
• Identify, negotiate and manage influencer partnerships to support affiliate marketing, digital content and search visibility
• Manage day-to-day PR activities — media contact database, press samples, shoot loans, product seeding, VIP and celebrity dressing requests
• Support the Head of Marketing with event production, VIP and stylist relationship management
• Track and report on PR performance including coverage quality, reach, AVE and sentiment

Content Creation & Influencer Management

• Produce high-quality imagery, short-form video and copy for social and PR-led storytelling
• Translate brand, product and campaign narratives into engaging content using Adobe Creative Suite and/or Canva
• Brief, manage and report on influencer campaigns — tracking reach, engagement and content performance
• Oversee influencer gifting, approvals and budget management

Insights & Cross-Functional Collaboration

• Analyse social and campaign performance using platform analytics tools and optimise based on results
• Monitor trends, emerging formats and cultural moments to keep the brand relevant
• Collaborate with creative, retail, product and eCommerce teams to align activity with business goals
• Support senior stakeholders with campaign planning, reporting and strategic communications

What we're looking for

• Minimum 3 years' experience in social media and/or PR for a consumer-facing brand — fashion or lifestyle preferred
• Strong hands-on content creation skills across photo, video and copy
• Proven experience managing influencer campaigns end-to-end
• Established media, stylist and influencer relationships in the Australian market
• Data-literate — comfortable interpreting platform analytics and PR metrics and acting on them
• Tertiary qualification in Marketing, Communications or a related field preferred

If this sounds like something you could be interested in, reach out to ***email_hidden***