Senior Marketing Lead - AU, UK & EU

Overview

JSHealth Vitamins is a leading, science-focused wellness brand creating targeted formulas to help our community feel their best. We're a fast-growing, digitally-led brand operating across Australia, the US, the UK, and Europe, with a passionate team behind every product, campaign, and customer experience.

Our current Head of Marketing is going on maternity leave - and rather than simply find a temporary cover, we're using this as the opportunity we've been waiting for: to bring in a second senior marketing leader who will grow with us for the long term.

This is a permanent, full-time role - and a genuine chance to build something lasting.

About the Role

Reporting into senior leadership, you'll take ownership of the end-to-end marketing function across AU, UK, and EU from day one. You'll lead trade marketing strategy and execution, drive D2C campaigns, champion NPD launches, and provide creative and brand direction - all while leading a talented team of four direct reports. You'll be the connective tissue between global strategy and local execution, keeping teams aligned, stakeholders informed, and campaigns landing brilliantly.

What You'll Do

• Own the annual marketing strategy and planning cycle across AU, UK, and EU — setting direction, aligning stakeholders, and ensuring the team executes with precision
• Lead trade and retail marketing across the region, including campaign delivery, compliance, and major activations such as BVOD and large-scale events
• Drive D2C performance through a high-output promotional calendar, multi-region lifecycle marketing programme, and always-on content — overseeing and driving both local and global campaign assets
• Champion NPD launches and campaigns end-to-end for your regions, from market positioning, campaign structure and stakeholder alignment through to asset review and go-live
• Provide creative and brand leadership across the team, guiding copywriters and designers to deliver consistent, high-quality output for AU, UK, and EU
• Partner with the Retention team to shape LTV and subscription strategy, contributing to a quarterly initiative roadmap and reviewing performance
• Own marketing reporting and budget management — including weekly and monthly marketing performance reviews, quarterly budget planning with Finance, and post-campaign analysis
• Lead, develop, and support a team of four direct reports, with broader influence across the wider marketing function and key senior stakeholders including the Founders

You'll Bring

• 8+ years in marketing, with at least 3 years in a senior marketing leadership role within eCommerce, wellness, beauty, or consumer goods
• A proven track record leading multi-functional teams across multiple regions, with the ability to connect global strategy to local execution
• Deep expertise in DTC and digital-first marketing — from growth and retention strategy through to creative and content
• Strong commercial acumen, with hands-on experience managing budgets, reporting, and performance analysis
• Exceptional organisational skills — you're a natural planner who thrives in a high-output, fast-paced environment
• A people-first leadership style — you know how to build trust, develop talent, and manage up and down with equal confidence

If you're a senior marketing leader ready to build something lasting at one of the most exciting wellness brands in the world, we'd love to hear from you.

Apply now by submitting your CV and a brief cover note outlining why this role is the right fit for you to ***email_hidden***.