Category Insights & Strategy Manager

Join the Haircare Group Family

Haircare Group is a proudly Australian, family-owned business with over 50 years’ experience in the professional hair industry. Founded by a hairdresser for hairdressers, we are a leading distributor of premium haircare brands and services across Australia and New Zealand, supporting customers across wholesale, retail, and eCommerce channels.

We’re more than a business — we’re a community. Our people are passionate about what they do and committed to excellence, innovation, and integrity. We build long-term partnerships with our customers and proudly represent brands that inspire creativity and quality.

For us, it’s more than hair.

The Role

We’re looking for a Category Insights & Strategy Manager to lead our category analytics and insights capability.

Reporting to the General Manager, this role plays a critical part in driving business performance through data-led insights, commercial analysis, and process improvement. You will partner closely with Supply Planning, Sales, and Marketing teams to influence category strategy, promotional effectiveness, and product lifecycle decisions.

Managing the Promotions Manager, you will ensure promotional execution is aligned with category insights while continuously improving reporting, data accuracy, and cross-functional processes.

Why This Role Stands Out

• Influence pricing, promotions, and category growth strategy
• Work at the intersection of data, commercial decision-making, and operations
• Partner closely with Supply Planning to shape inventory and demand outcomes
• Build and scale a high-impact category insights function
• Drive continuous improvement across reporting and category processes

Key Responsibilities

• Deliver category reporting and dashboards (Power BI) to drive visibility and performance
• Analyse sales, customer behaviour, and market trends to identify growth opportunities
• Evaluate NPD, promotions, and product lifecycle performance, including ROI and commercial impact
• Provide actionable recommendations to improve category strategy, pricing, and promotions
• Identify opportunities for SKU optimisation and range efficiency
• Partner cross-functionally to align insights with supply planning, marketing, and commercial execution
• Lead initiatives to improve category processes, reporting accuracy, and workflows
• Manage and develop the Promotions Manager to deliver effective campaign execution
• Present insights and performance updates to senior leadership

What You’ll Bring

• Strong experience in data analytics, category insights, or commercial analysis
• Advanced capability in Power BI or similar reporting tools
• Proven ability to translate complex data into actionable business insights
• Experience influencing pricing, promotions, or category decisions
• Background in wholesale, distribution, or retail environments (preferred)
• Strong ERP and data analysis capability
• Excellent stakeholder engagement and communication skills
• Leadership experience or readiness to step into people leadership
• Degree in Business, Marketing, Commerce, or related field (preferred)

What We Offer

• Leadership opportunity within a respected Australian-owned business
• Collaborative and values-driven culture
• Generous staff discounts on premium haircare products
• Exposure to senior leadership and strategic decision-making

Ready to Take the Next Step?

If you’re a commercially minded analyst passionate about turning data into action, we’d love to hear from you.

Apply now and help drive smarter category decisions at Haircare Group.

Please note: You must have full Australian work rights to apply.