General Manager Marketing

Drive Growth. Inspire Innovation. Shape the Future.

Southport Sharks is one of Queensland's premier hospitality, entertainment, events and sporting organisations. Our diverse portfolio includes food and beverage venues, gaming, events, Mantra at Sharks Hotel, Health Club, membership operations and our proud connection with football through the Southport Sharks Club.

We are seeking an exceptional General Manager Marketing to lead our next phase of growth.

Reporting directly to the Chief Executive Officer, this Senior leadership role will be responsible for developing and delivering the Club wide marketing growth strategy, driving customer acquisition and retention, strengthening our brand, and delivering measurable commercial outcomes across all business units.

This is an exciting opportunity for a commercially minded senior marketing experienced leader who thrives on transforming strategy into action and building high-performing teams that deliver results.

What You'll Be Responsible For

• Developing and executing the marketing and growth strategy across all Southport Sharks businesses.
• Driving membership acquisition, retention and loyalty outcomes.
• Leading customer engagement, brand development and digital transformation initiatives.
• Delivering integrated marketing campaigns that increase visitation, spend and revenue.
• Building strong partnerships with operational leaders to identify growth opportunities.
• Leading media, communications, content, digital marketing and creative functions.
• Driving customer insights, analytics and data-led decision making.
• Managing marketing budgets and ensuring strong return on investment.
• Leading and developing a high-performing marketing and creative team.
• Contributing to senior leadership and strategic planning across the organisation.

You will bring

• Significant senior marketing leadership experience across diverse business operations.
• Experience in hospitality, leisure, tourism, entertainment, retail or multi-site organisations.
• A strong commercial mindset with proven revenue growth success.
• Expertise across digital marketing, CRM, customer acquisition and loyalty programs.
• Exceptional stakeholder engagement and leadership capability.
• Strong analytical skills with the ability to turn insights into action.
• Tertiary qualifications in Marketing, Business, Communications or a related discipline

Why Southport Sharks?

At Southport Sharks, we are more than a Club. We are a community. We bring people together through entertainment, hospitality, sport and exceptional customer experiences.

This role offers the opportunity to

• Lead and execute on organisation-wide growth strategy
• Drive change and innovation across a diverse business portfolio
• Work directly with the CEO and Executive Leadership Team

Ready to Lead Growth?

If you are a strategic marketing leader with the vision, commercial capability and drive to shape the future of Southport Sharks, we'd love to hear from you.

Apply now and help us create the next chapter of growth for Southport Sharks.