Marketing Manager

Buckby Motors is one of Northern Tasmania's largest locally owned and operated automotive groups, with locations across Launceston and Devonport. Representing brands including Subaru, Mercedes-Benz, Volvo, Polestar, Land Rover, Škoda, MG, Chery, Geely, Omoda Jaecoo, Renault and RAM, we deliver vehicle sales, service, parts and finance solutions to customers across the state and interstate.

We are seeking an experienced Marketing Manager to lead the marketing function across Buckby Motors. This is a hands-on leadership role responsible for planning, executing and measuring marketing activity that supports vehicle sales, aftersales growth, customer retention and brand awareness across multiple franchises and departments.

About the Role

Reporting to senior management, you will work closely with our leadership team, department managers and manufacturer partners to develop and deliver effective marketing strategies across the business.

Key responsibilities include:

• Developing and implementing the Group marketing strategy.
• Managing digital marketing including social media, website content, email marketing, CRM and paid advertising.
• Planning and executing sales, service and parts campaigns.
• Managing manufacturer marketing requirements and co-operative marketing programs.
• Overseeing content creation, photography, videography and promotional materials.
• Coordinating dealership events, sponsorships and community initiatives.
• Monitoring campaign performance and reporting on key marketing outcomes.
• Managing marketing budgets and external suppliers.
• Leading and supporting the marketing team.

About YOU

The successful applicant will have:

• Experience in a marketing leadership or management role or be ready for a step up from a current marketing role.
• Strong digital marketing and campaign management skills.
• Experience managing multiple projects and stakeholders.
• Excellent communication and organisational abilities.
• A strong understanding of data, reporting and marketing performance.
• Experience managing budgets and external agencies.
• The ability to balance strategic planning with day-to-day execution.

Automotive industry experience is desirable but not essential for the right candidate.

Why Buckby Motors?

• Be part of a proudly Tasmanian-owned business.
• Work across one of the state's most diverse automotive brand portfolios.
• Join a business that continues to invest in its people, facilities and growth.
• Enjoy a varied role with genuine influence across the organisation.
• Competitive remuneration package.

If you're looking for an opportunity to lead marketing for one of Tasmania's most recognised automotive groups, we'd love to hear from you.

Apply now with your resume and cover letter, including references, or contact Madi Shepherd at ***email_hidden***

All applications will remain strictly confidential.