Senior Marketing Advisor - Leisure

Job Description

• Salary from $110K to $122K per annum (pro rata) + 12% Superannuation
• Part Time Permanent – 4 days per week
• New and Exciting Role

At Whitehorse City Council, community is at the heart of everything we do. To stay ahead of the evolving changes and needs of the community, the organisation is undertaking an exciting transformation journey that will transform ways of working and will empower employees to be innovative and constantly striving towards providing excellent customer experience at all times. The five pillars of our organisation focus on:

• Excellent Customer Experience and Service Delivery
• Great Organisational Culture
• Innovation and Continuous Improvement
• Good Governance and Integrity
• Long Term Financial Sustainability

The role

Are you ready to make your mark on Council’s leading leisure services and help shape the future of community wellbeing and participation for Active Whitehorse?

As the Senior Marketing and Communications Advisor (Leisure), you’ll take on a pivotal role in developing and implementing strategic marketing and communications initiatives designed to drive participation, membership growth, retention and awareness across Aqualink, Sportlink and Nunawading Community Hub.

From programs and memberships to community initiatives and events, you’ll lead end-to-end campaigns that blend creativity with data-driven insights to deliver exceptional results. You’ll also contribute to continuous improvement by championing best-practice marketing and communications approaches, fostering collaboration, and helping build capability across the wider team.

About you

To be considered for this position you will have:

• Tertiary qualifications in marketing, communications or a related discipline, with relevant experience preferably in local government in leisure, recreation, community services or a membership-based environment.
• Demonstrated experience in strategic marketing, campaign planning, brand development and multi-channel campaign delivery.
• Proven ability to drive participation, membership growth, retention or engagement outcomes through data-led marketing strategies.
• Strong stakeholder engagement skills, with the ability to build effective relationships, influence outcomes and work collaboratively across operational and corporate teams.
• Demonstrated ability to manage competing priorities, work autonomously in a dynamic environment and deliver both strategic planning and hands-on campaign execution.
• Demonstrated ability to analyse campaign performance and customer data to inform decision-making and continuous improvement.

In return, we will offer:

The ability to make a difference - Working at Whitehorse City Council you contribute to making a real difference in the lives of the community and those that live, learn, work or visit Whitehorse. Every day you really will see how the work you're involved in benefits the diverse community.

Great working conditions – a professional environment, friendly and supportive teams and a flexibility program that promotes employee work life balance.

An extensive Health and Wellbeing offering – Employee assistance program, private health insurance benefits, health checks (skin, hearing and vaccinations), discounted gym membership and facilities (e.g. Theatre, Arts, Leisure) and an active health and wellness program (e.g. stretching, healthy eating demonstrations and health challenges.

Career opportunities – engaging work and the opportunity to apply your skills and experience.

Reward & Recognition - extensive reward and recognition program, corporate learning offerings, study assistance and comprehensive leadership development programs.

Further Information

Further information is available from Amy Luck on 9262 6517. To apply, please submit a copy of your resume (max 5 pages) and one page statement addressing the selection criteria and what you would bring to the role by 8 July 2026.

Senior Marketing and Communications Advisor

City of Whitehorse is a culturally and linguistically diverse community. We are proud of the diversity of our workforce and recognise the strength this provides in meeting the needs of our community. We are committed to upholding a safe, inclusive and respectful workplace that values the contribution of all.

Whitehorse City Council is committed to being a child safe organisation. We recognise our responsibilities to keep children and young people safe from harm and have established policies, procedures and training to achieve these commitments.

The City of Whitehorse, located 15 kilometres east of the Melbourne CBD, is a culturally diverse community of almost 177,000 people. Whitehorse includes the suburbs of Box Hill, Burwood, Nunawading, Blackburn, Mitcham, Forest Hill and Vermont and is characterised by quiet tree-lined residential streets, an abundance of parks, gardens and natural bushland reserves, bustling shopping centres and a diverse range of arts, cultural, sports and leisure facilities.

Whitehorse City Council provides more than 100 services and facilities across a range of areas within our community services, city development, infrastructure, corporate services and transformation directorates. Whitehorse is one of Melbourne’s largest metropolitan councils with a workforce of approximately 1300 employees and aspires to foster an inclusive, vibrant, prosperous and sustainable community. Our employees help us achieve these goals!

At Whitehorse, employee health, wellbeing and development are paramount, and we aim for everyone to become the best they can be in the workplace. Benefits of working with us include:

• A welcoming and supportive working environment
• Great opportunities for training and to build a long-term career within Whitehorse or the local government sector.
• Extensive employee health and wellbeing programs including flexible working arrangements
• Salary sacrifice options for gym / swim memberships, childcare and superannuation; and access to novated vehicle leases.
• Competitive terms and conditions of employment
• Ample onsite parking at most facilities with ready access to public transport