Marketing & Customer Measurement Manager

Who We Are

iSelect and Compare the Market are trusted, well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products such as insurance, energy, and loans. Together, we provide a seamless, customer-focused experience that makes it easier for Australians to find the right products to suit their needs.

What You’ll Be Doing

Reporting to the Head of Marketing & Customer Systems, you will lead a team of Marketing & Customer Analytics Engineers, providing technical direction, mentorship, and quality oversight. While focused on strategy and stakeholder engagement, you will remain hands-on contributing to architecture decisions, complex implementations, and platform development as needed.

You bring deep expertise in digital measurement, with experience building analytics infrastructure, leading platform migrations, and understanding end-to-end data flows. You hold strong views on measurement quality, challenge vendor capabilities, and prioritise simplifying and consolidating systems over adding complexity.

A key focus is expanding measurement capability while improving simplicity, interoperability, and governance across the analytics ecosystem. You will help lead measurement for emerging AI channels and work cross-functionally with Marketing, Customer, Commercial, Engineering, and Data teams to translate business needs into robust, trustworthy, decision-ready insights.

Measurement Strategy & Framework Design

• Define and maintain measurement frameworks across marketing and customer channels, including AI platforms, ensuring consistent methodologies, standards, and reporting structures.
• Lead analytics architecture and instrumentation design, making considered decisions on platforms, data flows, and system boundaries that prioritise long-term reliability and simplicity.
• Drive consolidation and rationalisation of measurement approaches, reducing duplication and improving cohesion, while anticipating changes in platforms, privacy, and business needs.

Technical Leadership & Hands-On Contribution

• Provide technical direction across analytics engineering, including tracking, data pipelines, attribution, and experimentation, while remaining hands-on in solution design and complex problem-solving.
• Bring deep expertise in building analytics systems and leading platform migrations, setting standards for event design, data architecture, taxonomy, and instrumentation quality.
• Stay current with changes in analytics tools, browser behaviour, and privacy frameworks, applying insights to continuously improve measurement practices.

Team Leadership & Capability Development

• Lead, mentor, and develop a team of Analytics Engineers, providing clear direction, feedback, and growth opportunities aligned to strategic priorities.
• Translate strategy into actionable workplans, balancing high-impact initiatives with BAU and fostering a culture of rigour in data quality and measurement practices.
• Build team capability through coaching and development, while modelling collaborative, transparent ways of working across cross-functional teams.

Stakeholder Engagement & Insight Communication

• Partner with senior stakeholders to shape better questions, define measurement approaches, and support informed decision-making.
• Translate business needs into robust measurement frameworks, clearly communicating assumptions, limitations, and confidence levels.
• Deliver high-quality insights and challenge unsound requests with constructive, evidence-based alternatives, building trust through consistency and transparency.

Data Governance & Measurement Integrity

• Own data governance standards including event naming, taxonomy, documentation, and schema consistency across the analytics ecosystem.
• Establish QA processes to ensure tracking accuracy and proactively resolve systemic data quality issues at the root cause.
• Ensure compliance with privacy regulations, maintaining strong understanding of data collection, usage, and reporting implications.

What’s In It For You

At Compare the Market and iSelect, we’re all about helping people make smart choices – and joining us might just be yours. We offer an environment where your ideas are heard, your contributions are valued, and your growth genuinely matters. Collaboration is part of our DNA and you’ll be joining a supportive, forward-thinking team where you can do meaningful work (and be recognised for it!)

We’re guided by three shared values that shape how we work, how we treat each other, and how we show up for our customers - Drive, Noble Intent and All Together.

Plus, we offer a range of great perks to help you thrive both in and out of work:

• Vibrant and social community who have annual celebrations, family fun days and regular events
• Enjoy flexible work arrangements, including the option of one day working from home each week or a 9-day fortnight
• Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave
• Option to purchase additional leave
• Return To Work bonus for returning parents
Quarterly Award and Recognition program

What Sets You Apart

Technical Experience

• 8+ years in digital analytics and marketing measurement, with deep experience building end-to-end analytics systems, including tracking architecture, data layers, and instrumentation for web and app environments.
• Proven experience leading platform migrations, ensuring data continuity, validation, and effective stakeholder change management, with broad expertise across attribution, experimentation, audience and channel measurement.
• Strong technical capability across tag management, server-side tracking, event-based models, first-party data strategies, SQL, and scripting (e.g. JavaScript/Python), with experience in visualisation tools and cloud platforms (e.g. BigQuery, Databricks).
• Deep understanding of privacy regulations and the evolving cookieless landscape, with the ability to design compliant, future-ready measurement approaches.

Soft Skills & Collaboration

• Experience leading analytics or engineering teams, with the ability to develop talent, manage competing priorities, and maintain high-quality standards.
• Strong stakeholder engagement skills, able to influence senior leaders, translate complex concepts, and challenge assumptions constructively.
• High standards for measurement rigour and integrity, balancing best practice with practical constraints, and driven by curiosity, continuous learning, and the application of AI and automation.

Interested? Let’s chat!

At Compare the Market and iSelect we’re proud to be an Equal Opportunity Employer and we embrace diversity.

This role is available to candidates with unlimited Australian working rights only. Sponsorship is not available.

iSelect and Compare the Market, brands of iCompare Group, are committed to protecting your privacy. All applications and personal information are kept confidential and securely stored in line with Australian privacy laws, used only for recruitment purposes, and not shared with third parties outside iCompare Group without your consent.