Ad Creative Strategist

Own the full paid creative system at one of Australia's fastest-growing comfort-essentials brands — the angles, hooks and scroll-stopping ads that scale across Meta and TikTok. If you've made creative that actually scaled, this one's for you.

About Paire

Paire makes high-comfort, high-tech everyday essentials — socks, underwear, loungewear, activewear and travel basics — loved by 200,000+ Australians. We're building a fast, in-house performance-content engine, and this role sits right at the centre of it.

The role

You'll own paid creative end to end: the angles and hooks, the briefs that turn them into content, and the data that tells you what to scale next. This is performance creative, not brand — success is measured in hook rate, CTR, conversion and contribution, not impressions.

What you'll own

– Develop ad concepts, hooks, angles and scripts (UGC, EGC, lo-fi) for Meta and TikTok

– Write tight creative briefs our producers can execute first time

– Think in message match — your ad and the page it lands on are one unit

– Run a weekly creative testing roadmap — read the data, scale winners, retire losers

What we're looking for

– Proven scaling creative: you've personally produced or directed ads that scaled profitably and held performance as budget grew (be ready to show examples and the metrics that prove it)

– Hands-on experience scaling ads on TikTok and Meta

– Strong performance literacy: you read hook rate, hold rate, CTR, CVR and ROAS and act on them — no hand-holding

– Briefs sharp enough to hand off without a follow-up call

– 2–3+ years in paid creative strategy, ad creative or performance content (ideally DTC / e-commerce)

– Hungry to learn and grow — you want to take on more over time (this role has real room to grow into landing pages and the wider conversion system)

Nice to have

– Fashion / apparel or comfort-essentials experience

– Fluent with AI tools for creative and copy

– Landing-page / Replo or CRO experience — a plus, and something you'll grow into here

– Comfortable on camera or directing talent

Your first 90 days

Your onboarding is a real, high-value project: deconstruct our best-performing past creative, rebuild the performance logic with fresh content and talent, and stand up a repeatable production + testing system.

If you don't tick every box but you've made creative that scaled, apply anyway.

How to apply

Send your resume and cover letter to ***email_hidden***. In your cover letter, tell us about one paid creative you're proud of: the angle, why it worked, and the metric that proved it. Links to ads or landing pages you've shipped are strongly encouraged.