CRM & Lifecycle Marketing Specialist

CRM & Lifecycle Marketing Specialist

Full-time position – South Melbourne Head Office

Apiam Animal Health is one of Australia’s leading vertically integrated animal health companies, providing veterinary products and services across the production and companion animal sectors. Apiam brings together a national team of veterinarians, technical specialists and business professionals across all facets of the Animal Health Industry.

About the Role

We are looking for a CRM & Lifecycle Marketing Specialist to join the Apiam Animal Health team and take ownership of our customer communication strategy across a growing network of veterinary clinics.

In this role, you will design and deliver targeted, data-driven customer journeys that enhance engagement, improve retention, and drive repeat visitation. Working closely with the Group Sales & Marketing Manager, you’ll play a key role in increasing conversion rates and customer lifetime value through personalised, timely, and relevant communications.

Key Responsibilities

• Design and implement end-to-end customer journeys across enquiry, post-visit, retention, and reactivation stages
• Build and maintain audience segmentation based on clinic, service, and customer behaviour
• Plan, build, and deploy email and SMS campaigns at scale across multiple brands
• Manage campaign schedules, testing, and optimisation
• Collaborate with the Content & Creative Specialist to develop effective messaging and assets
• Monitor campaign performance including engagement and conversion metrics
• Identify trends, gaps, and opportunities for improvement
• Support CRM platform selection, setup, and ongoing management
• Work closely with internal teams to ensure clean, structured customer data for effective targeting

About You

• 2–4 years’ experience in CRM, lifecycle, or digital marketing roles
• Strong understanding of customer journeys and segmentation strategies
• Experience using marketing automation platforms (e.g. HubSpot, Klaviyo, Mailchimp)
• Data-driven mindset with the ability to translate insights into action
• Highly organised with strong attention to detail
• Veterinary or healthcare experience is highly regarded (but not essential)

What We’re Looking For

• A structured thinker who understands lifecycle marketing systems
• A collaborative team player who works effectively across marketing and business teams
• Strong communicator who can simplify data into clear actions
• Someone who demonstrates integrity, accountability, and a high standard of delivery
• A proactive learner who stays current with marketing best practices

Why Join Apiam Animal Health?

At Apiam, we are passionate about supporting our people, our clinics, and the communities we serve. As part of a growing national network, you’ll have the opportunity to make a real impact while working alongside a supportive and collaborative team.

• Competitive benefits package commensurate with experience and skills
• Access to generous staff discounts across retail, travel and veterinary services
• Support for ongoing professional development

If you’re passionate about customer engagement, data-driven marketing, and making a meaningful impact across a purpose-led organisation, we’d love to hear from you. Contact Melissa at ***email_hidden***