Marketing Manager

Fromager d’Affinois is a premium French cheese brand renowned globally for its quality, craftsmanship and innovation. With a strong heritage and growing international footprint, the brand partners with distributors and retailers across the Asia Pacific region to deliver exceptional products and brand experiences.

Why Join Us?

• Regional Impact: Take ownership of marketing strategy and execution across the APAC region in this full time role, influencing brand growth and market presence
• Premium Brand Exposure: Work with a globally recognised French brand, bringing its identity and story to life across diverse markets
• Autonomy & Ownership: Lead end-to-end marketing planning, execution and performance tracking with strong stakeholder engagement
• Collaborative Culture: Work closely with global headquarters, regional sales teams and local partners to deliver integrated commercial outcomes
• Competitive remuneration on offer: range of $79,499 to $84,499 on offer based on experience

What You’ll Be Doing

Th e Marketing Manager – Asia Pacif ic is responsible for developing and executing regional marketing strategies that align with brand identity, commercial objectives and local market dynamics

• Marketing Strategy & Executio n: Develop and implement annual marketing plans across the APAC region, ensuring alignment with brand positioning, target audience and commercial goals
• Performance & Optimisatio n: Monitor and analyse campaign and activity performance, providing insights and recommendations to optimise results and drive growth
• Budget Managemen t: Manage regional marketing budgets, ensuring effective allocation of resources and strong return on investment
• Market & Competitive Insight s: Gather and analyse market intelligence, including competitor activity, promotional strategies and brand positioning to inform decision-making
• Sales Enablemen t: Train, equip and engage distributor and importer sales teams on brand messaging, product knowledge and new product launches
• Stakeholder & Partner Managemen t: Identify, appoint and manage external agencies and contractors. Build strong relationships with internal stakeholders and regional partners
• Brand Representatio n: Act as a brand ambassador at trade events, festivals and industry activations across the region. Manage relationships with local brand ambassadors
• Reporting & Communicatio n: Prepare and present regular reports to senior stakeholders and maintain close alignment with global headquarters

What You’ll Bring

• Proven experience in FMCG marketing, ideally within premium or specialty food categories
• Strong experience developing and executing brand or trade marketing plans in fast-paced environments
• Excellent stakeholder management and influencing skills, with the ability to engage regional and global teams
• Strong analytical capability with experience translating insights into actionable plans
• Highly developed written and verbal communication skills
• Ability to manage multiple markets, priorities and stakeholders effectively
• Fluency in French (written and spoken)
• Strong understanding of specialty cheese, including product culture, trade landscape and consumer trends