Specialist, Sports Marketing

Adidas

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

This role helps bring the adidas brand to life through partnerships with athletes, teams and organisations. You’ll manage and grow a portfolio of brand partners, ensuring they are supported and activated in a way that strengthens brand visibility, drives engagement, and supports commercial goals.

KEY RESPONSIBILITIES:

Build and manage strong relationships with athletes, teams and partners, delivering a high level of day-to-day support
Identify and help secure new partnerships that align with adidas brand direction and category priorities
Support contract discussions and negotiations with partners and agents
Deliver seamless execution across key campaign moments and product launches
Coordinate product allocations and orders for athlete seeding and key footwear launches
Manage the end-to-end distribution of product to athletes and partners
Maintain accurate tracking of product inventory and ensure it is organised and accessible
Monitor how partners are featured across campaigns and ensure alignment with brand objectives
Ensure athletes and partners represent adidas in line with campaign expectations and brand standards
Support broader Sports Marketing activity during peak periods, working cross-functionally with internal teams

You’ll work closely with teams across Marketing, Sales, Customer Service, Finance and Category, as well as external partners including athletes, teams and agents.

KNOWLEDGE, SKILLS AND ABILITIES:

Strong understanding of the local sports and cultural landscape
Interest in sport, athlete partnerships and brand storytelling
Highly organised with strong attention to detail
Confident communicator with the ability to build relationships internally and externally
Comfortable managing multiple priorities in a fast-paced environment
Strong problem-solving and analytical skills
Negotiation skills or exposure to commercial discussions

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

Degree in Marketing, Business or a related field
Around 2+ years’ experience in sports marketing, partnerships, talent management or similar
Experience working with athletes, brands or agencies is highly regarded

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

Specialist, Sports Marketing

Melbourne

Brand Management & Communications

VIC

Full time

544604

Jun 23, 2026