Growth Marketing Manager

Be Part of History

The Tasmania Devils Football Club is on a historic journey to build a professional AFL/AFLW club from the ground up. We are assembling a passionate and committed team to connect with fans across Tasmania and beyond, creating experiences that inspire pride, loyalty, and belonging.

Role Purpose

The Growth Marketing Manager is responsible for driving fanbase growth, digital performance, supporter engagement and revenue outcomes through data-led, targeted and measurable marketing activity. Sitting within the Marketing & Consumer Engagement team, this role partners closely with Commercial, Consumer and Data teams to acquire new fans, deepen supporter relationships, and convert engagement into long-term value for the Club. Your responsibilities will include:

Growth Marketing & Campaign Delivery

• Develop and deliver growth marketing campaigns supporting fan acquisition, database growth, membership, ticketing, retail, partnerships, events and broader Club initiatives
• Plan, build and optimise multi-channel campaigns across paid, email, SMS, web, organic social and other relevant digital channels
• Work with the Head of Marketing to align brand, creative and performance activity across key Club campaigns
• Identify opportunities to move supporters from awareness to engagement, conversion, retention and advocacy

CRM, Lifecycle & Personalisation

• Act as a key owner of CRM and lifecycle marketing activity, supporting best practice usage, optimisation and campaign delivery through Salesforce Marketing Cloud
• Develop and optimise supporter journeys aligned to acquisition, engagement, conversion, retention and lifetime value objectives
• Build segmented and personalised communications for prospects, members, ticket buyers, merchandise customers, event attendees and engaged fans
• Maintain strong CRM hygiene, including data quality, consent management, deduplication and regular database audits

Paid Media & Digital Performance

• Plan, manage and optimise paid digital campaigns across paid social, search, display, video and retargeting
• Support paid acquisition activity for database growth, membership leads, ticket sales, merchandise campaigns and major Club moments
• Monitor campaign spend, performance and ROI, making recommendations to improve efficiency and outcomes
• Test audiences, creative, messaging, offers and channels to continuously improve campaign performance

Performance Optimisation & Analytics

• Own key growth marketing metrics including database growth, digital engagement, conversion rates, campaign ROI, cost per lead, cost per acquisition and revenue contribution
• Analyse campaign performance and translate insights into practical optimisation strategies
• Continuously test and refine campaign effectiveness through structured experimentation
• Produce regular reporting and dashboards to inform decision-making across Marketing, Consumer and Commercial teams

What you'll bring

• Growth marketing experience across CRM, lifecycle and performance marketing, ideally in sport, entertainment or a consumer environment
• Strong hands-on experience with Salesforce Marketing Cloud or equivalent, including segmentation, journey building and campaign delivery
• Proven ability to plan and optimise paid digital campaigns across Meta, Google, YouTube, TikTok, search, display or retargeting
• Experience developing data capture and lead generation strategies, with strong measurement and attribution capability (UTM frameworks, GA4, GTM)
• Commercial mindset with the ability to connect marketing activity to fan growth, revenue, conversion and lifetime value
• Organised, collaborative and values-led; comfortable managing competing priorities in a fast-paced environment and motivated by building something from the ground up

The Fine Print

• Based in Hobart, with occasional travel and out-of-hours work required
• A collaborative and inclusive culture with attractive benefits including quarterly wellbeing days and additional off-season leave
• Work that matters, a team that backs you, and a chance to be part of something truly historic
• Apply now! Applications close 5pm Monday June 29.